Your parents' attitudes toward money shaped unconscious beliefs that still drive your financial choices today. The speaker argues that even data-driven decisions are steered by emotional programming from childhood. The Unbreakable framework helps you identify and separate fact from those hidden biases.
How did I grow up in relation to money? How did my parents relate to money? What did they demonstrate? What did I witness? All of that shapes our money stories. We think that we're making data-driven decisions, but in fact, there's something that happened either in our past. It's actually directing the show, and it's critical to determine what that programming is and kind of separate fact from fiction, eliminating the emotion or the subconscious interference, the way we make decisions around money. That's what we're trying to unwind with Unbreakable.
