Mike Brown explains why he ditches revenue targets for process-oriented goals instead. His morning routine of reading, meditation, and journaling creates mental space before reviewing daily objectives. He frames goals as questions about daily actions, treating money as a scorekeeper for impact, not the target itself.
My long-term goal as an entrepreneur is to become the highest version of myself. So as I bump up against fears and personal limitations, it's creating the daily habits that allow me to push through those things and create that impact. Number one is creating space. A lot of people talk about morning routines, but after I wake up, I like to take time to read and meditate and journal before anybody in the house is up. And that just helps me center for the day. I also like to review my goals every single day. Goal setting can sometimes be a little dangerous because we become outcome-oriented. But when I set a goal, I try and become process-oriented. So I ask questions like, what can I do today that will create the outcome that I want in 5 to 10 years? Rather than purely focusing on numbers and saying, oh, I have to be at $1 million by this date and I have to be at $5 million by this date and $10 million by this date. I like to ask, what are the habits that are gonna make this a $10 million company in 5 years? Money is ultimately just a way of keeping score. The more people that I impact and the more people that I help solve problems, that's how that money starts flowing back to us. And that is what a truly abundant mindset is.
