Working harder won't get you there. The speaker argues that alignment with your purpose makes discipline unnecessary, since energizing work motivates itself. He focuses on what gives him energy, like writing his newsletter, and delegates the rest.
A lot of times when we're in that frantic startup mode, we think what we need is more hard work, more discipline, and more accountability. And my experience is that's not what we need at all, because with alignment, discipline and accountability become obsolete. Because when you're truly aligned with your soul and doing something that you know is in service of your higher self, those things just take care of themselves. I leap out of bed to, to write my newsletter and create models to help entrepreneurs find freedom. Like, that is so fulfilling to me that I don't need discipline. Actually gives me energy rather than takes my energy. There are things that you can find within your business that you do love, that give you energy. Then finding a way to processize and delegate the things that, that steal your energy or zap your energy. And the more amount of our energy that we can use in service to our values that are in alignment, that's how we grow.
