2024 Was A Roller Coaster

Name: 2024 Was A Roller Coaster
Uploaded: 2025-02-18T01:08:41+00:00
Duration: 1 min 29 s
Channel: Nate Kennedy
Description: A first-person YouTube reflection where the speaker describes 2024 as both their worst and best year. Business profits fell after hires made in 2023 led…

18 Feb 2025 · 1 min

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1:29

A first-person YouTube reflection where the speaker describes 2024 as both their worst and best year. Business profits fell after hires made in 2023 led to flat revenue and higher expenses, prompting months of optimization and restructuring to prepare for strong 2025 performance. Concurrently the speaker built a six-acre dream home in North Carolina (the ninth home they've built), launched a new construction company called Refuge Builders, and—with a partner—broke ground on a 10,000 sq ft lake house estate. The speaker frames these events as lessons in staying calm during setbacks and outlines an ambition to scale their seven-figure media company toward a nine-figure exit.

Questions this video answers

February 18, 2025

Six acres

North Carolina

Nine

Refuge Builders

Chapters

I don't know about you, but 2024 was a roller coaster. It was both my worst year and my best year ever. So let's start with the tough stuff. So my business, net profit, it took a hit. I hired in 23 for growth. That didn't really materialize in 24. So my P and L got a little messy. Revenue stayed flat, expenses went up. And let me tell you, staring at financials and making difficult decisions, that's draining, right? Instead of panicking, all I did is I locked in. I spent months optimizing, streamlining, restructuring the foundation of my business, and now it's primed for an epic 2025. So I'm really excited about it. But while my business was rocky, life delivered something really incredible, right? We built our dream home, a six acre estate here in North Carolina. It's the ninth home I've built from the ground up. And it was the start of a new company called Refuge Builders. And my business partner and I just broke ground on a 10,000 square foot lake house estate. And it feels like the start of something really special. Right? So. So what's the key lesson here? You got to stay calm in storms. You can't panic in the dips. You got to keep your head when others lose theirs, right? Because the thing is, winners don't flinch. And I know you're a winner as well. So here's my 2025 challenge to you. Lock in because it's time. It's time for you design the life that you dream about and build the business that funds it. Because if you stay focused, if you play the long game, the payoff is worth every ounce of effort. Now, 2024 led me to the exact plan to turn my seven figure media company into a nine figure exit. Because now is the time to do it.