A Common Mistake Made in the Newsletter Industry

19 Apr 2024 · 0 min
0:19

A short YouTube clip by Nate Kennedy advising newsletter creators not to fear niching. The speaker argues that "niche" is often misunderstood as "too small," but should be reframed as being more focused: delivering content tailored to a specific group who will be excited to receive it. The core recommendation is to flip the mindset from "niche is too small" to "niche is focused."

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