Ever give business advice in first class? ✈ Here's what I shared with John during our flight that c

Name: Ever give business advice in first class? ✈ Here's what I shared with John during our flight that c
Uploaded: 2025-02-28T18:01:36+00:00
Duration: 1 min 18 s
Channel: Nate Kennedy
Description: Nate recounts a first-class flight conversation with John, a marketing-agency executive, and explains how he shifted from running an agency to building…

28 Feb 2025 · 1 min

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1:18

Nate recounts a first-class flight conversation with John, a marketing-agency executive, and explains how he shifted from running an agency to building and owning an audience. He argues the primary business asset is the audience (not services) and claims that owning an audience gives control over time and income. The chunk frames the transition as a repeatable process Nate later outlines.

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From agency owner to audience owner. And the secret that I shared with John. So I was on my way to California. I was sitting in my first class seat. So a coach of mine once challenged me to always fly first class. Said it would change my perspective. And honestly, it really has. The guy next to me leaned over and said, hey, what do you do, right? Turns out John wasn't just any guy. He was a kind of big deal at a large marketing agency. So we got to talking, and soon enough, he hit me with a problem so many agency owners have. I'm working ridiculous hours, Nate. My agency's making money, but it's not the kind of money that my bot that buys back my time. And that's when I dropped this little knowledge nugget on him. I stopped chasing client work and started building audiences. And here's what I told him. The value of a business isn't just the service you provide. It's the audience that you own. So on that flight, I broke down my process for John. I showed him how I transitioned from agency owner to. To media company and audience owner. And the best part, he started implementing it. And now he owns a valuable asset as well. So here's a fact of marketing that I would love for you to understand. The audience is the asset, and the sooner you own it, the sooner you control your time and your income.