Old hits still have a lot of life left in them!

11 Nov 2024 · 1 min
1:00

A short YouTube advice clip by Nate Kennedy arguing that creators should regularly "replay" their highest-performing content (their "greatest hits") rather than treating each piece as one-off. He uses the music/concert analogy (e.g., Rolling Stones) to show audiences keep returning for familiar hits, and recommends retelling a successful message in several different ways or mechanisms ("five, six, seven different ways") so followers continue to gain value.

Chapters

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