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A newsletter allows you to own your audience. When you own your audience, you have control of where you want to go and what you're going to do with that. Those people. So there's a lot of people who own social media. They have their social media brands. They're, you know, you got influencers and creators and they have these followings and millions of people following, you know, following them on different social platforms. Now, those are phenomenal, right? So when you can get that growing. But the key is, if you have that growing, if your account gets shut down or your account gets banned or you say something they don't like or whatever that is, right? And something negative happens to your account or the algorithm changes and your reach train and it suppresses your reach somehow. These things happen. You've heard the horror stories, so it's nothing new. We know it's a challenge. Obviously, we operate and hope that it doesn't happen. Exactly. But what you want to start doing, if you have that type of audience, you want to extract your online audience to your newsletter. So now you own that audience. Not a rented audience, it's an owned audience.