Speaker (Nate Kennedy) describes 19 free lead-generation strategies and explains how engagement groups on LinkedIn function: form small groups (about 3–10 people) who mutually comment, share, and engage with each other’s posts so each member reaches the others’ audiences and grows their own. The approach is framed as reciprocal, value-driven support.
Chapters
19 free lead generating strategies that you can leverage today. Now you can also go into engagement groups in relationship. Let's say you go post on LinkedIn and you'll see this on LinkedIn on some places where all of a sudden like a bunch of people will start commenting and posting on it as soon as it hits. And then what happens is you basically have this group, let's say 10 people, maybe it's five, maybe it's three, it doesn't really matter. But just get started. And when you post your piece, they, they comment and share it. And when they post their piece, you comment and share it. And now you're hitting their audience, they're hitting your audience and you're kind of still growing yours, they're growing theirs and it becomes a value driven. I'm going to help you, you help me. It's the old school mindset. Scratch your back, I'll scratch, scratch, scratch my back, I'll scratch yours. Right? So it gives you that opportunity in these groups as you create them to help grow your audiences together.