Why Should You Build a Newsletter?

Name: Why Should You Build a Newsletter?
Uploaded: 2024-04-16T20:41:59+00:00
Duration: 22 s
Channel: Nate Kennedy
Description: Nate Kennedy argues that social platforms (LinkedIn, Twitter, Instagram) are owned by third parties (Microsoft, Elon Musk, Mark Zuckerberg), so creators…

16 Apr 2024 · 0 min

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0:22

Nate Kennedy argues that social platforms (LinkedIn, Twitter, Instagram) are owned by third parties (Microsoft, Elon Musk, Mark Zuckerberg), so creators do not truly own their audiences there. He recommends building and maintaining an email list/newsletter as a channel the creator owns and can leverage for their business.

I took the newsletter business serious once I figured out I don't own LinkedIn, Microsoft does. I don't own Twitter, Elon Musk does. And then I realized my Instagram audience, Zuckerberg does. And that's when I got real serious about an email list and a newsletter, because I knew that I would own that audience and be able to leverage it going forward. So if you aren't building one just yet, I highly recommend building out a newsletter for your own business.