You Don't Have to Invent New Marketing

Name: You Don't Have to Invent New Marketing
Uploaded: 2023-11-14T18:42:25+00:00
Duration: 25 s
Channel: Nate Kennedy
Description: A short YouTube monologue (by Nate Kennedy) asserting that effective marketing does not require constant reinvention. The speaker argues many marketers…

14 Nov 2023 · 0 min

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A short YouTube monologue (by Nate Kennedy) asserting that effective marketing does not require constant reinvention. The speaker argues many marketers chase new "shiny objects" and neglect older, consistently effective strategies; instead, returning to proven tactics can be more reliable than trying to invent new marketing.

Hey. So marketing doesn't have to be about reinvention, right? You don't have to try and constantly reinvent the wheel. A lot of times, it can be about revisiting older strategies. So what happens in marketing a lot of times is there's always a new shiny object, and people go chase it, and they forget about the old one. And then there's guys like me who just stick to that old stuff that's consistent time and time again because there's no sense in reinventing the wheel because the old strategies just consistently work.