Nir Zavaro walks through a 30-day challenge: each day, take a photo in a new location, record a one to three minute video about it, then pull a sentence from the video and post it with the photo. The routine builds a content machine, turns you comfortable on camera, and generates half your videos as Shorts.
Chapters
This marketing challenge will take 30 days, will change your business, the amount of leads you get, the way you behave, the way you talk, and the way you stand in front of a camera. Are you ready?
Let's start.
Hello everyone, welcome back to my channel. My name is Nir Zavaro. And as always, I've got a treat for you. Today we're gonna start building a marketing plan and what is the best way for you to start. We're gonna focus on 3 key elements.
Let's go.
Image, video, text. Oh, sounds daunting. Don't worry about it. It's gonna be very, very easy. The idea is to flex your muscles, your creative muscles, make you Change, make you better. More than that, make you feel comfortable. Let's have fun. Step number 1, once a day, please take a picture of yourself. It could be a selfie, but we prefer if you can have someone taking that picture for you.
Make sure that it's in a different location.
We'll wrap up the story around it. Don't worry.
Easy. Step 1's done.
Step 2, all we need is to record a 1-minute video. What?
1-minute video?
I know you're scared. I understand. I'm scared as well, but we all have to start somewhere. The idea is simple. Once a day, you open a camera and you record, improvise a 1-minute video. You can make it based on the picture or the location you took earlier that day. You can base it on something that happened to you, whatever you want. Record a 1-minute video. You can time yourself. You can do 3 minutes.
It doesn't matter. For the first 30 days, you won't even need that video.
The idea is to improve the way you feel in front of a camera, not to upload the content.
I'll say it again. It's not to upload the content. It's to make you feel better in front of a camera. And yes, this is what I'm doing now. Yes, this is what I'm doing now. Step 3, we're almost done and we just started. This will be the part where we extract. You can transcribe or you can watch that video and find one thing, a sentence, 2, maybe a paragraph that you like, something interesting you said. Take that, write it. Let's make that into a post, a daily Post. I did this. I stepped out of my comfort zone. This happened.
I feel better because every time I go to the parking lot, I notice this one thing. Every time I close the lights when I leave and I'm the last at the office, this is the feeling I have. What I'm going to ask of you is to write about a paragraph or two. Try and find an emotion that you felt during that video when you told that story. And what we're gonna have now is an interesting— hopefully, but it will take some time— hopefully an interesting paragraph or 2 as a post. And you can put it on LinkedIn, Facebook, Twitter, wherever you want, and add that picture. So now what is happening? You're becoming a content machine. And why? Because you're already taking a picture, you're getting used to standing in front of camera.
30 days in, half of those videos will be good enough to be posted as Shorts.
And you're posting because you're crafting, you're writing, you're editing— what I call a bit of sculpturing.
These 3 things will just make you better.
For those of you who don't know how to start and you feel a bit afraid, maybe scared about nothing—
trust me, we all go through the same thing. I used to take pictures, and I still do take a picture of a daily Coffee. Take a picture of something. If you don't wanna be the person in front, make sure you take pictures of stuff you like and tell us the story why you like them. For me, it's about coffee. It's about things, notes, ideas, thoughts. It doesn't matter. It's yours. Tap into your mind. Find something worth sharing with us. And if you don't have anything, that's fine. You'll have 30 videos of you getting used to the camera. While explaining why you have nothing to say, I believe that you will find something about your work, about relationships, about your hobbies. Don't hold yourself back. No one's going to watch the videos and write it. Write whatever you want. My name is Neil Zavaro. As always, if you need anything, DM me, leave a comment, follow, subscribe, do whatever you want. But please. Start somewhere.
Have a good one, guys. And did you send this to a friend? No?
What do you mean you didn't send this to a friend?
