In this monologue, the speaker shares a personal writing retreat at the Dead Sea and uses it as a springboard to give practical advice on how anyone can write a nonfiction or management book. He emphasizes the importance of creating an "escape" to focus, capturing ideas instantly on a phone or notes, and using outlines when inspiration is low. He critiques typical pitch preparation that focuses only on slides, urging founders to write a full script that includes a clear unique selling point, origin story, and value proposition. He outlines a concrete writing plan: a 30,000‑word book split into about 20 sections, aiming for 500 words per day, which makes the project manageable. He invites viewers to send their pitch drafts for feedback and hints at future videos on outlining. The overall message is that writing a book is accessible with disciplined habits, clear structure, and consistent daily effort.
Chapters
I thought today we can talk a little bit about how to write. Ready? Let's do it. So if you're thinking about writing a book, I always suggest an escape. So if you're looking to sit and write, why not do it here? So for the next 72 hours, I'm gonna sit and write. Here at the Dead Sea, the lowest place on the planet. Let's see what I can come up with and keep you posted. So sometimes I love writing, sometimes I can't stand it, and it's always this love-hate relationship, right? And it's always about sticking to it. So we're here in the Dead Sea, came here to relax for a couple of days, and I said I need to write just a little bit. So if I can't write, I'll do some outlines. Which always helps. I'll scribble a little bit, just try and figure out some thoughts and ideas that I think might help the general idea. And today I didn't want to write, and you know what, that's fine. You don't have to. But if you feel like it, do this. Take out your phone, you can do it now, and make sure you write here on your notes or whatever every Every time you have an idea, a notion, just a thought about something, it doesn't matter what it is, open, write, save, done. And you know why? Because today, sitting here up on the hill, I didn't have anything to write about. So I don't know, I can't force it, I can't make it, but what I can do is take the list out and check it, save it. Say, okay, this is interesting, let's do this, and write, you know, write for 10 minutes trying to figure out what's the best way to keep going. And I'm, I'm collecting stories about pitch decks, things that went well, things that went bad, and how to write it. And the idea is quite simple. Do you think that you've done the best presentation ever? Have you ever had the best pitch, because in my opinion, almost no one has. And I'll tell you why. Because I think people prepare the presentation, the slides, the design, and everything. They might know a little bit about what they want to talk about, but they've never actually written the whole script. And that's what we work with startups and founders on, the idea of how they should write it. And I know it looks all, but just pick something. So if I need to write, I'll pick a line, sentence, a comment I've written somewhere in one of my notes, and I'll just start from there. And don't worry, you know, it's not that complicated. And if you can't, here's an idea, okay? Go to your competition, go to your unique selling point, go to something and just write down in 2 sentences, What it is, why is that different, what's the value, what can make a difference, and you figure it out. How did you start your business? How did it come to be? Why is that interesting? And everybody would say, oh, you know what, that's a good story. Write that story. If you can write that story, you'll have a pitch. Everything will be fine. Don't worry about it. So I've decided I will focus in the next 2 months on mainly writing, and I've divided the outline. So I'll do another video, I think, about how to outline things. And in general, if you look at it, a nonfiction book, a management book, is about, let's say, 30,000 words in English. So divided into 20 sections, it's already what, 1,500? Not bad. So let's say if you can write 500 a day, everybody can write a book. It's easy. If you need anything, let me know. If you're working on your pitch, please feel free to email me, send me what you have, and I'll give you feedback. Who knows, maybe we'll work together. I'm looking to get more interesting stories, so let's do it. Have fun, guys. See you next time.
