Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

Captivate your audience with your story

24 Feb 2026 · 1 min

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Nir Zavaro explains how to test if your technical story works: pitch it to three people, a peer engineer, a venture capitalist, and a stranger at a bar. If the stranger doesn't say "That's amazing, tell me more," your story needs work. The bar test reveals whether you've found the genuinely interesting part.

Chapters

If you can't explain it to a stranger in a bar in a way that they say, oh, this is amazing. I'd love to hear more, or I'm interested, or I know someone, your story is not good. Write your pitch, same pitch in 3 different levels. Number one, engineer talks to an engineer. You talk to someone at your level, a professional from your industry niche. He understands everything. Secondly, an engineer talks to what we call a VC, someone who might be more from the industry, not necessarily a pro like you, doesn't necessarily understand all the technical details. And lastly, An engineer talks to a stranger in a bar. That's what takes us back to introverts, techie people. If you can't explain it to a stranger in a bar in a way that they say, oh, this is amazing, I'd love to hear more, or I'm interested, or I know someone, your story is not good.