Data alone won't stick. The same facts told at a pub or in a pitch land differently depending on how you deliver them. Treat storytelling as entertainment and it becomes a tool for persuasion.
We want to pass on the information, but more than that, we want to pass it in an interesting way that people will remember. It will resonate with them. Now, if I present 10 pieces of information and data, it's not interesting. It doesn't convey the feelings or the emotions, and you don't remember. And you say, I don't care. Like, it's great. I don't care. So my question is, if you are a storyteller because you need to pass the information and you want to share things, right? You go home and you say, Wow, what a day I've had. It could be interesting, it could be boring. Now you're going to do it anyway. And we all know these friends we have when we go to the pub, the bar, a coffee place, we sit at home, and they'll be those amazing storytellers. It's not just about the story, because you and I can tell the same story. There's a difference in how we tell it, because what we pass on, the information and the emotions, in a way we say, I enjoyed it. It's an entertainment. And that entertainment is a vessel to teach me something, to educate me. Once we understand that concept, we can say, okay, how do I do it? How do I become a better storyteller?
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
