A cancelled meeting sparked a book idea. The speaker drafted 2,000 words on storytelling in pitch decks, arguing a three-minute story beats slide-heavy presentations. He's helped over 100 startups raise capital faster by prioritizing narrative, and wants to document how those principles work for branding and marketing too.
Chapters
No, no, no! I can't believe it. I think oh shit sorry. I think I'm writing a book again. I hate when this happens. So last night I had a meeting at about six p.m. It got cancelled. I had no idea if I should go run because I ran in the morning. Should I just take a nap, Netflix and chill, whatever? And accidentally I sat on this computer and I said, I have this idea. Maybe just if I put it here, I'll stretch it. 2.5 hours later, there's about 2,000+ words, a whole structure. Everything's there. Literally the content table was there. And I think I'm writing another book. I decided this book would be about storytelling in the pitch deck industry, how you can tell a 3-minute story that is much better than what you've ever done. And the key metric is fuck the slides. I hate slides. So I understand that a lot of people go into this narrative and how it should be. I think we can do it better, and I've probably done it with over 100 different startups in the last few years. And lately I've been doing that in a few hours with some companies to the point where we're actually being— we're able to raise money quicker than ever. And we're putting the slides aside. We're focusing on the storytelling aspect. I know storytelling, what a word, what a buzzword. It means absolutely buttfuck nothing. But if you understand the concept and the layout, it works. By the way, a big part of why I do this It's because I do it also on the branding side, and then it's relevant for the marketing side, and so on and so forth. So it works. But now I think I'm gonna take you on my next journey. You and I, my friends, together we're gonna write a book, and I hope you join me, and maybe I'll share some more stuff. So yeah, let's do it. Let's write a book.
