Marketing broadcasts your message to everyone. Sales is a handshake between two people figuring out if they're right for each other. It's not about pushing, it's about fit.
Marketing is very simple. Now I have a brand, I want to pick up that megaphone and scream to the world, hey, I'm here and I have something amazing to offer you. Marketing. Sales would be, hey, nice to meet you, let's shake hands, I want to show you what we have. The most common mistake people make is they think sales is me with a club on your head until you buy. No, it is the chance Sales is their chance for me and you to see that we have a connection, that we are the right fit.
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
