Founders waste time on 30-minute movie pitches when investors want a three-minute trailer. Skip the problem-solution structure and open with something that hooks them, leaving them curious for more.
Today, most founders go for 30 minutes and sell me the whole movie. The problem is I didn't ask for a movie. I wanted a trailer, man. The way I teach how to pitch in 3 minutes is not exactly a coherent story. There is no problem, solution, this and this, but rather here's a great hook and let me grab you. It is what we call the trailer pitch because it's similar To a trailer when you go to the movie. I'm not selling, I'm not giving you the whole story, I'm just giving you glimpses and stuff and things where you say, I want to know more.
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
