In this motivational video, Nir Zavaro argues that everyone should start a personal newsletter, emphasizing that the primary purpose is to develop the craft of writing rather than to monetize or chase audience numbers. He outlines three essential habits for newsletter success: (1) commit to a weekly publishing rhythm to build momentum; (2) write first for yourself, treating the newsletter as a private thinking tool that sharpens clarity and structure; and (3) share each issue with a small, trusted group for honest feedback. Zavaro explains how a newsletter helps creators (a) discover and refine their unique voice, (b) practice storytelling—crafting hooks, emotional arcs, and teachable moments—and (c) iteratively refine messages for repurposing across other platforms. He suggests a simple three‑section structure (personal, work‑related, and an “unknown” or surprising element) and encourages starting with minimal friction—just a plain email to friends. The video ends with a direct call‑to‑action: viewers should write their first newsletter immediately, send it to him for feedback, and stop over‑thinking the process.
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Why I think everyone should start a personal newsletter. Are you ready? Let's start. Hello everyone, my name is Nir Zavaro and I'm here in Thailand recording another video for you. And today we're going to talk about if you should start your own personal newsletter? The answer is absolutely, unequivocally a yes. You want to know why? Very, very simple. Wait, before you have a problem with why you should or shouldn't start a newsletter, before we talk about whether it's a business or a personal, let me tell you something. You need to start writing a newsletter for yourself, not for the platforms, not for the leads, not for the money. Forget about monetizing or whatever. It is about the craft, honing the craft. And I'll tell you what's the best thing about writing a newsletter. Nobody fucking cares. It's yours. You can do whatever you want. Writing a newsletter has a few key elements to it. You need 3 things to succeed. Number 1, decide on a rhythm. Commit to writing once a week. Why? More than just creating a habit, it creates momentum. The more you do it, the better you will get. Number 2, always write for yourself first. You sharpen your thinking. The more you write, the more concise, the better structured your ideas will become. And here's the golden rule, write for yourself, not for anybody else. Pretend no one else would ever read it. That's where the magic happens. Number 3, once you've written it, Share it with 3 or 4 friends, colleagues, people you trust that will give you honest feedback. Keep it small and intentional. Remember, it's not about the numbers, it's about your personal growth. You will become better at storytelling. You will understand how to grab attention, deliver value, and entertain all at the same time. So the best way to get better at marketing, in my opinion, is creating your own personal newsletter. It will give you 3 important things. Number 1, crafting your voice. Most of us are struggling online, on social, and then we sit there, we have no idea what we're supposed to write, and it sounds scary, so we just skip it. But if you write your own personal newsletter, don't worry about it. It's your own thing. You can do whatever you want. Number 2, it's about crafting your storytelling. It's more than just Finding your voice—it's how are you going to express yourself? What's a good hook? What do you want to teach people? How do you create a story that evokes certain emotions? What are the key messages you want us to learn from you? Teach us something. Number three is about refining your message. In a newsletter, you can write whatever you want as long as you want. If later you decide to take the same thing and tell it, it's different. If you want to then post it on LinkedIn or any other social platform. It's different. Refining your message means to take the same long form and then rewrite it and restructure it in a different way on different platforms. Can you tell the same thing in a shorter form? And the best way to do it is to commit. You see, it needs to be weekly. You need to pick a day. That's the commitment. You need to choose a structure. You want to tell me one thing a week? That's great. My suggestion is pick three things: something that's personal, something about work, something that people don't necessarily know about you. Write two paragraphs, three paragraphs. Craft them again. Improve them. See if you can make the messaging a bit clearer. What are the emotions that you want to give? Schedule it. And the best thing: you don't need an audience. Well, let me fix that. You need an audience. But ask two, three, four of your friends: would they be willing to read and give you some? Input. They like it, they don't like it, they can ask questions. I'm talking about you. Invest in yourself. You're how everything starts. If you won't craft better writing, better stories, if you don't become that master, it doesn't matter which platforms we give you. It's a lost battle. So should you start a newsletter? Hell yeah. Start it now. Please, I only have one ask of you. Don't, please don't overthink it. Just start. The moment this video is done, open a file and say, hey, here's this week's newsletter. I'm going to talk about— and pick one thing that is a struggle for you personally or in your business, and let's get the ball rolling. And no, you don't need the perfect platform, a perfect design. You don't need anything. If you're not sure, Write it and literally send it via Gmail to your friends. Just start doing. Just write something. Anything. Let it be messy. Start somewhere and go from there. Trust me, everything will evolve if you keep going at it. And if you're stuck, here's my offer to you. Write your first newsletter. Find me, DM me. I'd be happy to read it and be your first reader. How's that offer sound? Seriously, don't wait for permission. Just start. If this was helpful in any way, please feel free to reach out. Let me know if you need anything. I'm waiting to read your first newsletter. Send this to a friend that needs it, and I'll see you next time. Stay epic.
