You are the presentation, not your slides. When technical failures happen, only rehearsed storytelling saves you. Ninety-three percent of communication is nonverbal: tone, gesture, expression. Smiling means the same thing everywhere.
When you talk, you, my friend, are the presentation, not the slides. The slides are backup. They have a role, but if we go into any meeting and I say, hey, listen, we have a problem. The screen isn't working. The projector is dead. Most people will choke. Most people will improvise. Why? They have no idea. They haven't practiced their story. And why is that important? Because when I speak now, only 7% of our communication is what I'm actually saying. 93% is the way I behave, the nonverbal, my intonation, the way I move my hands. You understand that? That is universal. All over the world, a smile is universal. You can go anywhere in the world, even when they found the last village and the last tribe in the Amazon, they understand a smile. So that means that what I say isn't really important. It's what— how I behave.
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
