Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

Stop improvising and start controlling the audience with powerful speaking tips

3 Feb 2026 · 1 min

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0:35

In this instructional segment, the presenter critiques the common habit of improvising during pitches, arguing that it prevents speakers from controlling key messages and, consequently, the audience’s perception and understanding. He proposes a concrete remedy: first, craft a concise 500‑word core script that captures the essential points of the pitch, then commit it to memory. Mastering this core narrative enables the speaker to deliver the message confidently and consistently. Only after the core script is solidified should the speaker consider the visual slides, defining their specific role in supporting and enhancing the story rather than driving it.

Chapters

you don't know exactly what you're going to say during your pitch, again, you are improvising. You are not controlling the message, the key messages. Thus, you are not controlling the audience. You are guessing if they like you or not, if they understand or not. So first and foremost, create the 500 words, learn them by heart, because then you can understand how to express certain things. Then And only then can we discuss the slides and what they— their role would be in your story.