Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

The Customer Journey: The Biggest Miss in Scaling Your Business

6 Feb 2026 · 1 min

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0:40

In this brief monologue, Nir Zavaro identifies the customer journey as the most overlooked factor when scaling a business. He emphasizes the importance of understanding how prospects interact with a brand at every touchpoint and ensuring consistent, purposeful messaging across those intersections. Zavaro promises to share examples and actionable ideas for improving the journey, and he invites viewers to ask questions, engage with the show, and potentially appear as guests. The overall aim is to help businesses scale effectively by mastering the customer experience.

Chapters

The last thing that I think is the biggest miss, and I'm going to focus a lot in 2026 and, and beyond, hopefully helping you guys scale, is the customer journey. How do people interact with your brand? What does your brand tell them in each point, in each of those intersections? And I'll show you examples and ideas and things you can then go on to implement. If this is interesting in any way, my only ask is this: Ask questions, and maybe you'll come on the show. I assume at the beginning this will be a bit of like me talking to myself, which is fine. I need to get used to it anyway. But I really believe that if we do it the right way, we can help a lot of people.