Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

The one skill we use the most yet practice the least: storytelling. #startup #pitching #salestips

14 Jul 2024 · 0 min

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In this brief monologue, the speaker emphasizes that storytelling is a fundamental, unavoidable form of communication—everyone is a storyteller by default. Despite its ubiquity, people seldom consciously practice or improve this skill. The speaker argues that if individuals became better storytellers, many activities—especially pitching, sales, and general persuasion—would become easier and more effective, leading to higher productivity and success.

You use the word storytelling, right? Everybody knows the buzzword storytelling. We're all storytellers. It's the way we communicate. There isn't an option where you're not a storyteller. Now we can define how good or bad you might be, but you are in fact a storyteller. Now what's interesting is storytelling is the skill we do the most yet practice the least. If you could be a better storyteller, most probably you would get more done. So many things would become easier.