A founder explains why most startups fail to answer the basic question: what do you actually do? Visitors leave your website in seconds if they can't instantly see who you help and what problem you solve. Put that one thing in your headline first, then explain how.
What do you actually do? You know, I've been writing books, I've been teaching, I've been working with startups for years, and I always ask them the first question, what do you do? And they all look puzzled, they don't know. And then I say, I understand what you're trying to explain, but what do you actually do? And this is the most important question. If you have a startup, a business, and you can't answer one simple question, what do you do, then what's the point? Most of you will tell me how you do it. You use machine learning, AI, the platform. That's great, but what do you do? The easy way to solve it is on your website. If I log on to your website, what is the one key message, that one sentence that's written there? If you don't have it, I will leave. You know what? Your audience will also leave. Figure out what is it you do. Are you helping someone? What are you helping them with? We can then discuss how. That will be the second stage on your website. For now, you need to answer one simple question: what do you actually do?
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
