Founders waste time perfecting slides instead of writing clear pitches. The real work is writing a one-page story that defines the problem, your solution, and why it matters. Skip the design polish until you can actually explain what you do.
I noticed that everybody does the same thing. We all put all the emphasis on how it looks. We don't like to write it down because it's a commitment. We're afraid of it. There's so many different things. So what we do, we design slides and the slides are amazing. So working with startups on the marketing and starting to work on their messaging and understanding there's a bit more of clarifying problems. I don't understand what they do and how they do it. We said, wait, so of course the stories are not interesting. And of course they're avoiding them because they cannot define what they do. And I said, you know what, let's forget the slides for a moment and let's define, let's write. And they said, yeah, no problem. They went back and came back with slides. And then I said, you know what, fuck the slides. No slides. I understand you need them. Let's write a good story.
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
