Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

What about the 93% of your communication? #communication #entrepreneurship #startuppitchdeck

27 Jul 2024 · 1 min

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0:43

In this brief presentation, the speaker argues that presentation slides should be treated as the structural backbone—or "spine"—of any work, especially startup pitch decks. He critiques the common mistake of neglecting the slide content, noting that without a clear, controlled verbal message (the 7% of communication that is spoken), the speaker cannot effectively manage the remaining 93% of non‑verbal cues such as tone, gestures, and body language. The speaker emphasizes that mastering the spoken narrative is essential to influencing the larger, non‑verbal impact of a presentation.

Chapters

The slides, as you said, they're not just the crutches; they're the basis for everything we work on. And that's where we're making a mistake, in my opinion. Because if the spine is the slides, we don't know, we don't control. So basically, what we're turning into is a new way of measuring or thinking because we're using what we say, the story, as the spine. And you probably notice spoken and unspoken, the verbal and nonverbal communication. Seven percent will be what I'm actually saying. And the other 93% will be the nonverbal, my intonation, how I behave, my hand gestures and everything, the voice, everything else. So if I do not have those 7%, I cannot control the other 93%. And that's the basis. From there, we take it onwards.