What's the difference between storyteller and salesman? #startup #sales #pitching #founders

We communicate through emotions, not through data. I need to give you a reason to care, right? The difference between a storyteller and a salesman, do you know what's the difference? A salesman will give you all the data and push it to the point where you say, ah, it feels a bit salesy. A storyteller would wrap the data in good information, good data. It will wrap it with a good emotion and a good experience to the point where you say, give me more, I want more. That's a difference. And I think we need to understand a few key things. One, we communicate through an emotion. So if we start with the emotion, it's easier for me to understand what I want to convey. I'll give you an example. Sometimes you'll see it with CEOs and they'll be like, there's only data in every paragraph. It doesn't even interest me. So what is the emotion I want to evoke with the audience in this piece?