A marketing professional watches founders pitch with data-heavy slides and no story, then realizes college students do the same thing. Both fail because they skip the narrative that makes people actually understand and care about the idea.
Chapters
Yeah, listen, I was sitting in a meeting with a tech company. They were looking to do their first capital raise and they're sitting there and they're trying to explain what they do. And I couldn't understand a single thing. They brought me to do marketing. Now I don't even understand what to do in order to help them to achieve marketing. There was a lot of data and a lot of buzzwords, but not a lot of emotion or a lot of things that I can cling on and say I understand. And I told them, listen, I do marketing. I'm not very smart. Can you help me understand? in a simple language. They said, don't worry, we have it there. I can show you all the slides. It was great. I didn't understand a single thing. And I said, listen, go back and try and find a way to tell me a story so I can grasp the concept. 2 hours later, I go to the college where I teach and guess what? Freshman year college students, what do they do? They show me slides. I was like, interesting. It's the same level and a student wants an A and a founder wants $10 million, yet they both do the same bad level of presenting something.
