Amy Guy breaks down affiliate platforms for creators, from Amazon's single-retailer convenience to LTK's multi-brand approach. She's made real money with Amazon's Influencer Program and recommends it for nail-tech creators, but walks through what each platform does so you can pick what fits.
Okay, so step one, choose your player, AKA your affiliate platform. So the first one is the Amazon Influence Program. This is something I could talk about. I'm blue in the face. I mentioned before that I could do that. But this specifically is the program that I love, that I have seen so much success with over the last few years myself. And what I love about Amazon is there's something for every single content creator on Amazon, whether it's beauty products, hair products, nail products, nail equipment. There's so much opportunity there. And I know that this is a real big, successful success platform for nail techs because I have spoken to very successful content creators who make a lot of money via this platform in the States, who are part of the US Amazon Influencer Program and are now techs. So I know that it works really well. I have been very lucky to go on many trips with them to their summits. I've learned so much. I've met so many incredible people. So I have included a referral link underneath this video for you. Do make sure that you use this referral link because I've had people message me before and say, oh, I signed up. And then actually that they have signed up to the Associates Program versus the Amazon Influencer Program. And the commission rates are different. It's a completely different program. You don't get the same level of support or tips. And as I've sort of mentioned here, you can see that the Influencer program has a specific hub with tips and advice which is targeted at creators. We obviously have this incredible opportunity to create a storefront, which I love, means I can get really creative, creative and upload shoppable videos, shoppable content, and then have these specific curated shopping lists. So I can categorize my lists via whether I want hair products, beauty products. Obviously you could have lists for nail colors, or you could have lists for nail health or nail equipment. So maybe you want to recommend some really beautiful equipment that you, as a nail tech, would have to other nail techs. Or maybe you want to put, if you've got your own salon at home or your own space, maybe you want to put all of the aesthetic vibe. Maybe you want to create a really amazing desk set up with beautiful pictures and plants and everything like that. So maybe you have a space for that or a list for that. So, yeah, I cannot recommend this enough. It's so good. I know, it's just. It's literally changed my life. So highly recommend the Amazon Influence Program. LTK is the next one. I have also used LTK for a number of years. It is slightly different in the sense that obviously Amazon is just Amazon. So everything on Amazon, and I know there's loads of different brands on Amazon, whereas ltk. The difference is you're not shopping on one platform, whereas Amazon, you're all shopping on the Amazon app. So LTK pushes to different retailers and different retailers have different commission rates which they can switch and change around. However, the LTK platform is really nice to use. There are a lot of people that shop via the LTK platform, like exclusively, which is really nice and they have a really nice like aesthetic to them. That as well, the feed looks really nice. I think this does take some more educating, so making sure that you are educating your audience on where to find things with LTK Amazon as well. But this one, I think a little bit more specifically because this is a new platform for a lot of people, whereas I think somewhere like Amazon is that platform. Most people have the app already, so people know how to navigate it. But it has really good reporting software, as does Amazon. Amazon does have reporting software as well. You can also create these beautiful shoppable photos in the LTK app. And obviously there's so many different brands and retailers on there. So you can see by the LTK app what brands and retailers are on the app and what their commission rates are. And you can discover other creators as well for inspo to see what they're doing, which is really nice. So you could search Nail Inspiration or beauty inspiration and then have those posts as inspiration for your own. And then if we just look at some other platforms as well, we have Awin and then we have Shop Style, which is actually, instead of commission rates, it's actually paid by clicks. I've never used it before. I think it's my understanding is a little bit more difficult to earn as lucratively as the other two platforms. And then we have Collective Voice as well, which I believe is quite new. And there are constantly more and more platforms popping up all the time as well. So this again is just such an amazing way to earn additional cash on products you already know and love and that you can recommend to other people. I think it's. So the really great thing about recommending products that you love is when it comes from a real place of authenticity. That's just such an easy sales technique that's just so natural and organic. So these are some of the platforms to dive into on. Obviously I've spoken about my love for Amazon. There's going to be a real focus on that in particular, because that is such a huge part of my business. So yes, I hope this has inspired you to get looking at potential platforms and maybe signing up as well.
