What is a brand partnership?

Can't wait to dive into this next section with you which is all around monetizing your social media for brand partnerships. Now you might be aware of what a brand partnership is, but you also might not have a clue. And that's where I'm just going to run through with you in this video what exactly a brand partnership is. So essentially it is the relationship between a brand and a content creator or influencer where they come to an agreement and the content creator does delivers content to the brand as part of maybe a campaign, maybe it's a one off brief and essentially showcases that brand and their products in the social content. Maybe it's something specifically that they want to deliver. So it might be around a new product launch or maybe it's a message that they're trying to get across or maybe it's a new arm of their business that they're launching. How a brand might work with a content creator is they come to them with a brief and then they might have deliverables and what I mean by deliverables is the type of social content that they have been asked to deliver by the brand. So it might be one set of stories or it might be an in feed reel, so a video and then there might be some usage requirements. So what does the brand want to do with your content? Do they want to repost it on their own socials? Do they want to put it in a newsletter that will be part of the brief or the requirements that they send you when they reach out out. We will cover in this section a little bit more about gifting but obviously this is going to be where you are going to get paid from the brand itself. So I hope that explains things a little bit more. Obviously we're going to dive into this in a lot more detail and yeah, I'm so excited to get get started.