Así está usando la IA una empresa de consumo y lo que puedes aprender

8 Aug 2025 · 3 min
2:54

A speaker (from a consumer-company context) explains how AI and data (an internal GPT inside a data lake) are being used to improve supply-chain decisions and demand forecasting for perishable consumer products. The speaker contrasts past, history-based demand programming with current AI-driven, store- and region-specific predictions (examples: Merida vs. Chiapas) and notes earlier demand "assertiveness" was about 60%, causing large unsold-perishable waste; AI now provides granular signals (what customers buy at specific stores/events). The talk also mentions emerging concerns about autonomous agents organized with supervisors.

Questions this video answers

Approximately 60% assertiveness in demand.

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