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El FUTURO de GRUPO MILENIO explicado por su CEO | Cracks Podcast

3 Sept 2025 · 1 min

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1:13

Excerpt from a Cracks Podcast interview with Grupo Milenio’s CEO discussing the company’s digital future. The CEO argues that successful digital publishers must move toward a “porous” model that mixes free traffic with paid premium content, because changing consumption habits (e.g., reduced passive browser use and indexing) will decrease free reach. He stresses maintaining "valuable" content and that creativity and entrepreneurship are central to adapting to ongoing industry changes.

Chapters

Millennium in its digital moment for example and half time and the sites that we have successful digital well we will have to move towards a porous model where you have a possibility of charging for certain premium content and that you continue to have traffic. Because I start to think and I say hey if before the Google indexer and the spiders were against you today seeing eye when have you used the browser again I assure you that you have reduced the use now that you have it there you must have reduced it I don't know by what percentage but you reduced it the same will happen in due time with the information so you have to make valuable information always valuable content what you do well what you do is valuable People follow you well because you know how to make valuable content. So yes I believe that there is and that is where creativity going back to the subject of creativity and entrepreneurship are key because there are always ongoing changes in the industry Yes.