🎙️ EUGENIO BAEZA en Cracks Podcast.
In this episode of the Cracks Podcast, entrepreneur Eugenio Baeza shares his perspective on building and sustaining businesses. He discusses the complexities of succession planning for his family‑owned food company, emphasizing the need to simplify the future for his four daughters. Baeza highlights the remarkable performance of a FIBRA that distributes about $90 million in annual dividends while operating with only three employees, illustrating the power of lean structures. He stresses that talent is a rare commodity and that hiring the right people in the right roles multiplies success. The conversation moves to his experience thriving during crises, celebrating the opportunities they present, and his participation on the boards of Mexico’s largest corporations—Telmex, GBM, and América Móvil—where he notes that much of the high‑level discussion is not filtered to the public. Baeza advises listeners to focus on their own families, cities, and businesses rather than getting distracted by geopolitical speculation, and reflects on his early career years (22‑32) when he lacked a 24‑hour team and had to define his personal purpose.
