Eugenio Baeza left his job in the meat business after his side hustle of selling meat boxes grew to 40 boxes a week. He rented a small store, bought a table and refrigerator, hired a butcher, and built what became a Mexican company that reached supermarket shelves.
And I found that neighborhood butcher shops had the opposite problem. They sold the entire front room and stored the back room. And then I went to see the high end butcher shops and I realized that they had the exact opposite problem. They sold all the fine cuts and kept the back room. And all these people who came associated Chihuahua with good meat and cheese. And so you see what executive life is like. So on Friday at 3, let's go to the barbecue and play Domino's. Well, the bosses were there this the barbecue, and they invited me. And so I told them, I'll get them the meat. And I took a grill that my dad had there in the corrals and I made them the barbecue and they liked it a lot. And then the ladies said to me, hey, where do I buy that meat? No, well, I'll bring it to you. And I gladly took the first boxes and I said, okay, 10 pesos. But suddenly they were asking me for 40 boxes a week. And I didn't eat because that was the time I was going to make the meat boxes and then come and deliver them. And, well, there came a time when I was earning more than my boss. So I sat down with him and said, I have a question. How much do you make in Fortnite? Well, I've been here for 10 years. And how much do you earn? No. Well, I earn this and this. And they give me a car and the club share and I don't know how much. And so I did the math. Well, no, not the club share or the car or anything like that, but I was earning the same as him, selling boxes of meat. And so I quit and he helped me. My dad has always been there for me. He helped me rent a 4x2 store. And a friend of his made me a table like this one, but out of wood, so I could do the cuts and the boxes there. And I bought an American refrigerator, you know, one of those old white ones that open like this, a freezer. And at 4:30 in the afternoon, I would pick up a guy who was a butcher and worked at Suriana because I couldn't put him on any payroll or give him Social Security. So I would go get him and work hard, right? We would go and pick up the carcass of the beef and take it there, put it on the table and Aldo would cut it and I would pack it. At that time, what did you think you could build? Okay, it's one thing to earn more than your boss earns, clearly more than you were earning at that time. But what was the perspective because you don't quit thinking about what you're earning now. What did you want to build? When I Was there those 15 years between when I left and when I graduated from tech, Right. Right My friends and I would get together on Guadalupe street right in front of Victor Almeida's parents house. There was a garden there. That's where people would hang out, Right? And we were all sitting there in the garden and we were like well what are you going to do? Right? What would you like to do? When it was my turn, right. I told them I want to be a businessman. Oh brat. And, and, and what is that? How do you want to be? No, well look, I would like to get off a jet with a black suit and a briefcase like James Bond's. The photo I have of him being a businessman and I still had it. How was I going to become a businessman? Yeah.
