Roberto Martínez explains how he started Creativo, inspired by Andreas Osber's Habitat and English podcasts like Joe Rogan and Marc Maron. He launched around late 2015, bought gear on Black Friday, and spent the first 50 episodes focused entirely on artists' creative processes.
Understanding everything that goes into creating whatever it is that you're creating. So I was naturally interested in talking about that with the people I'm inviting. That's why the podcast is called Creative, because the idea was to talk about the creative process of these people. A friend of mine, the good Andreas Osber, invited me and sent me his regards. I think this was in 2014, 2015, maybe. He had a podcast called Habitat. He's Swedish, and Spotify is a Swedish company, so the Swedes are pioneers when it comes to podcasts and have been doing podcasts for many years. He had been listening to podcasts for years, and he started a project here, way ahead of its time, called Habitat, where he began interviewing many artists from the Mexican scene. Big names. He did like, 80 episodes, and he invited me to one of his last episodes. So he invited me. I really like the format, but he just records it in audio. And I said, okay, here's an interesting opportunity to put cameras in. I started to investigate, to do more or less a market study to see what podcasts existed there. I came across Joe Rogan's podcast. I came across Marc Maron's podcast, and I said, okay, I think there's something here. In that year of 2015. Yes, it was 2015, towards the end of the year, because I was a student, I didn't have much money. I didn't want to ask my parents for money. I said, well, I'm going to take advantage of what I have. I'm going to wait for Cyber Monday for Black Friday, and I'm going to buy all the equipment I need to start my podcast. Since I already had an audience for my social or political coverage project, I started to invite people who followed me, who I knew. I started to invite musicians, other creators, people who already had an audience, who knew me.
And from what angle? I mean, you're getting out of the political conversation. Your audience was probably following you. That's why you said, let's talk about what? I understand that you're referring to Joe Rogan, who I'm talking about, and we talked about him in the interview you did with me recently. I think you're very much in that vein. A conversation that flows and talks about what's happening, it doesn't have to be evergreen, it doesn't have to have a goal, just whatever comes up. And you're a great conversationalist. At that time, what was the plan at that time? It was the creative process. I wanted to delve into the creative process of the artists. I'm inviting because it's something that's always interested me. I mean, I'm someone who has a hard time delegating, who likes to get down to business, who likes to understand everything that goes into creating whatever it is that you're creating. So I was naturally interested in talking about that with the people I'm inviting. That's why the podcast is called Creative, because the idea was to talk about the creative process of these people. So I invited them and asked them, how do you record your videos? What inspires you or the musicians? How to write your songs? This who are your musical influences? What series or movies do you watch? Very oriented to the creative process. And the first 50 chapters of Creative are very much in the style of let's have a talk about the creative process of.
