La Historia de McCormick en México

8 Oct 2024 · 1 min
1:00

An oral interview (Spanish) about the origins and early growth of the McCormick brand in Mexico. The speaker explains that the founder (the speaker's grandfather) chose the English-sounding name "McCormick" to appeal to Mexican consumers used to foreign/American brand names, and developed locally produced products (jam and mustard) and spices. The clip also describes early marketing tactics and distribution challenges in remote markets (e.g., lack of refrigeration) and how vendors introduced mayonnaise as an alternative to cream to encourage trials and sales.

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