Andrés Morales talks about raising his son Robe through cooking, starting when Robe was six years old. Robe worked in his restaurant, later partnered with him in a wine business, and Morales saw early that his son had a gift for cooking that set him apart from other kids.
I would tell, look, Robe, one of.
Your friends, he's been cooking with me since he was very little, since he.
Was 6 years old.
But on the weekends, don't think it.
Was just a job. And then I would say, this is.
An opportunity to be with my children and plant something for them.
And seriously, it's a true story. I woke up every day to have breakfast.
I made him.
I really like cooking, so I made him breakfast.
Christ time opportunities.
Let's sit down at the table. Let's see what we can do, Literally.
But Robert Andres was 18, Robe was 17 or 16, and Diego was more like 14, 13. I mean, they were very young, right? Well, I had already done some things with Robe. He helped me in a restaurant that I had.
Robe liked to cook with me.
We were partners in a wine business that we had, and he.
Yes, he sold the wine. So he liked this business thing, right?
And he kind of started to show that. And when I woke up every day.
And said, time of crisis, time of opportunity, well, that's when we started to talk a little bit about what we could.
So the truth is that now, in retrospect, innovation is obvious.
I told Robe, look, Robe, one of.
Your friends, he's been cooking with me since he was very little, since he.
Was 6 years old.
But on the weekends, don't think that he was working at the restaurant friends. He would come and help me and get involved in helping out.
I told him a few years had passed, and I said, do your friends from Celaya cook?
No. And you cook?
Yes, I cook. And so when you want to detect.
Talent in your children, I think a good tip is to see it in small. I mean, if they are different in something, in whatever it is in their.
Little circle, that could become a talent. And that's when I kind of discovered it. I said, hey, you're friends from Mexico that you hang out with, right? He told me, I'm the only one who cooks.
And the ones from Hermosillo.
I said, well, they all have to cook, right? I said, no.
And when you go, you cook like this, and they wait for me, and when we leave, I cook for them.
Oh, wow.
That's a differentiating factor.
I mean, in entrepreneurship, one of the.
Things you have to really figure out is what your differentiating factor is. And.
And in Rob's case, I said, that's.
An important difference, right? And that's when we started talking and saying, why don't we do something? And we didn't know about cameras or Instagrams or anything. I mean, Rob wasn't even on Instagram.
