1:59

A Mexican retailer describes forming a joint purchasing venture with Soriana and Comercy to compete with Walmart, then selling Gigante's store operations to Soriana in an auction with 15 bidders while keeping the real estate. Suppliers gave different discounts to each chain: Gigante 10%, Comercy 11%, Soriana 9% plus 5% more if they handled distribution.

Questions this video answers

2007

10% (bruto pago)

11%

9%

5% additional

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