A speaker (Francisco Gonzales) argues that the primary asset of a media company is its audience and that editorial lines must remain independent from business interests. He reflects on how information generation has changed—anyone can produce information now—and emphasizes curated, professional reporting aimed at serving television viewers and readers without compromising editorial independence for commercial reasons.
Chapters
The most important thing is the audience. That is to say, your main business is dedicated to the audience. I am dedicated to the audience. The moment my audience starts to decline and I start to lose out, that is when I will realize that I am doing something wrong, something that has not happened. And businesses and the diversified group have their different priorities and strategies. And the development of one is not somehow compromised by the editorial line of the other. On the contrary. Look, we have already experienced this whole issue of generating information. And now anyone can be a generator of information. Before, there were traditional media outlets where you still had some leeway, but now everything is already known or there is not. In other words, people are under surveillance for practically everything we do. So we try seriously every day to generate adequate information about what our, let's say, television audience, readers believe. It is curated by professionals and fulfills its objective. We have never generated or stopped reporting because we had to protect a business issue Foreign. At the end of the day, I tell you, we've been in this for many years and somehow the editorial lines are independent of business interests. Yes.
