Short dialogue (YouTube video) where an advocate for tax-aware financial planning explains difficulty of changing public saving habits; Oso Trava advises that educating an entire market is slow and costly and recommends targeting people who already save. The piece contrasts broad market education versus focused customer targeting and suggests pragmatic go-to-market advice.
I am an advocate and I am dedicated to raising awareness, well, to all the tax services that we are all familiar with, but especially to raising awareness about making financial decisions with a good tax purpose. So it is very difficult for me to fight against this mentality of not knowing how to save and not knowing how to do those things. The question is, how can I sell this service much more than selling? Solving that situation, saying, save comprehensively, make what is tax deductible, protect your business and save for the long term.
You are suffering from the classic entrepreneurial mistake. You have something that you think everyone needs and that everyone should use and that everyone should know about. I will tell you the truth. You are getting into a big mess. Educating a market is slow, expensive, and often takes longer than you have. That does not mean that there are not people who need what you are doing. You want to create a culture of saving so that the second or third derivative is someone who has already realized that saving can be more efficient if it has tax benefits. Why don't you start talking to people who already save? There are many of them.
