A speaker (Roberto Martinez) recounts a past project he did with Tigrez that he had previously released a year earlier without collaborators Farid and Roro. He describes changing the promotion strategy (targeting a studio rather than specifically Tigrez/the Tigrez club), which led to severe social-media backlash, personal ridicule among friends, and what he calls a resounding failure.
This project I did with Tigrez. I had released it a year before, and I had released it a year before, just without Farid and without Roro. And instead of specifically targeting the Tigrez club, I had targeted it in general. And instead of suggesting that people, like we suggested at that time, shout about Tigrez, I had suggested that people shout about a studio. They finished me off on social media. My friends beat me up, I would go to parties and they would say to me, estudio. It was a resounding failure.
