Pancho González argues that news media worldwide prioritize negative or exceptional events over 'good news' because such stories attract attention and sell; he discusses journalists' views, long-running local newspapers, sensationalism, the rise of fake news, and the need to consider algorithms and brand strategy when creating media content. He suggests responsible content creation is necessary but doubts that only positive news could sustain a news business.
Chapters
If you go to the news world, nowhere in the world has good news sold. Check any media outlet anywhere in the world. All the journalists, most of them said, oh, here comes the son of the owner of Don Pancho de Monterey. He's not going to put up with us because Millennio was created as a journalists club, even though Millennio started in the late 90s with the magazine and then. But the provincial newspapers have been around for 60 years with different mastheads. Publico de Guadalajara, Diario de Monterrey, Diario de Tempico, La Opinion de Torion, a newspaper that was 100 years old. Imagine. So I arrived and in that sense, I'm like a sponge. I gather knowledge from everyone and I process it, organize it and put it into practice. So I learned from all these journalists for more than 10 years. So I learn about the publishing world and in many conversations with journalists. And that's where I'm going to start to answer your question. One of them told me that he had written journalism manuals and won awards. And he said, poncho, the news is when there's an eclipse, not when the sun comes out. Why? Tell me, give me your arguments. No, because the sun rises every day and because the news is about the eclipse. I told him, I think you're wrong because there are times when the sun rises better and sets better than others. There are days when the ecosystem is cleaner than others. No, no, no. It's only news when the eclipse occurs. I said, no. Well, I don't agree with you. If you go to the world of news, nowhere in the world has good news sold. Check any media out anywhere in the world.
Quote, that's why I'm telling you the news in any. I'm not talking about a website today, but go to a brand equity firm anywhere in the world, in Asia, go to ikea, go to the saggy Shimbong in Japan. And every day there are suicides in Japan. You go to the United States and there are issues of unfortunate shootings in school. You go here. And unfortunately we see all the deaths that we experience in this country due to crime. So it's the DNA of communication. Now, it also depends on how you tell it, because there are different ways of telling it. And there's a lot of sensationalism in that the news is still the news. And now there's another very important factor, because there's fake news. And a businessman told me before, in fact, the one who wears skims with Kardashian, the skims brand, he said to me, hey, what do you prefer a brand or a brand house? And there were several of us. And I would ask you, do you want to create a brand right now? And now you have to think about algorithms. Before you didn't have to think about algorithms. Right now a powerful brand is worth more than a brand house. And you see market caps on the stock market. The news will continue to be the news. What there must be are responsible people who make good content. If you told me dedicate yourself to publishing only good news, I would have to change my job because I am.
