TAJÍN: Cómo logró vender en Estados Unidos. Completo en Cracks Podcast con Oso Trava.
16 Dec 2025 · 0 min
0:02
Excerpt from a Spanish-language podcast episode where Oso Trava interviews a guest about Tajín’s expansion to the United States. In this excerpt the guest reports Tajín’s Mexican sales were about $1,000,000 in 2002, they decided to start exporting that year, the guest sold everything and spent four years in the U.S. to launch the brand, and the decision caused disagreement with business partners.
Questions this video answers
$1,000,000
2002
Four years
Partners disagreed with the decision (they were not in favor).
