🚨 TANYA MOSS en Cracks Podcast
In this episode of the Cracks Podcast, host Oso Trava interviews renowned Mexican jewelry designer Tanya Moss. The conversation begins with Tanya recalling the bullying she endured as a child and how that adversity fueled her belief in creating something great. She then describes the catastrophic impact of Hurricane Wilma, which wiped out about 70% of her company’s revenue and halted tourism to Cozumel, forcing a sudden loss of cash flow. Despite that setback, Tanya reflects on the challenge of maintaining and evolving a brand that has existed for over three decades, emphasizing the importance of continual reinvention. She shares how television sales—first in the 1990s and later during the COVID‑19 pandemic—served as a storytelling platform that kept customers engaged for hours, turning product showcases into emotional narratives. Finally, she discusses the lessons learned from consumers: loyalty rooted in personal stories, the power of emotional connection, and the need to keep the brand relevant across generations.
