Tienes un negocio… necesitas escuchar esto.
10 Apr 2025 · 1 min
0:40
Oso Trava advises business owners to study cult-like community language (citing the book 'Cultish' and examples like SoulCycle and CrossFit) and to deliberately build niche-focused content and in-group language to increase affinity and loyalty. He recommends prioritizing a specific niche audience, giving members time to participate and feel proud, and using that community language to create resonant — potentially viral within the niche — content. Key takeaway: "Riches are in the niches."
