Eugenio Baeza learned English by adopting American culture and speech patterns, which built trust with brokers. That trust got him credit to import goods like 1000 tons of bacon from Denmark, scaling his business fast.
You don't learn to speak English, you learn to speak like them. You learn the culture. Right. From the. To whatever you want to add to it. Right. When the border opens like that. When I start interacting with American brokers in their language, with their culture, which wasn't happening in Mexico. Well, it makes these people trust me a lot. And they start giving me credit, and then I start importing really hard. And that's where the company really starts to grow. Because after all this, that I told you, the one who had the knowledge of what each market needed was me. And so I go to denmark and buy 1000 tons of bacon and then go and buy pulpola or. And then we start bringing in a lot of trailers. Yeah.
