Ritzie WilliamsUX & Product Design Leader | Data‑Driven, User‑Centered, and Focused on Business Growth | Strategy, Research & Scalable Systems

Good UX gets the job done. Great UX makes you feel something.

Name: Good UX gets the job done. Great UX makes you feel something.
Uploaded: 2025-05-19T17:31:22+00:00
Duration: 37 s
Channel: Ritzie Williams
Description: In this brief commentary, the speaker distinguishes between good user experience (UX) and great UX. Good UX is described as meeting the user's…

19 May 2025 · 1 min

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In this brief commentary, the speaker distinguishes between good user experience (UX) and great UX. Good UX is described as meeting the user's expectations and enabling them to complete a task—such as booking and checking out—without friction. Great UX goes beyond that baseline by surfacing additional, unanticipated benefits: helpful shortcuts, complementary suggestions, faster pathways, and discounts. These extra elements provide more value than the user anticipated, turning a functional interaction into a delightful one.

Chapters

What's the difference between good UX and great UX? So I think good UX aligns with the user's expectation. Great UX gives them more than what they expected. It provides more value. So they might think like, oh, I'm supposed to do this, like I need to go through, I'm gonna book something and I'm gonna check out. While great UX, it helped you find it, right? Which is more than you expected. It also added extra stuff to it. And it, uh, like, like, it showed you here's some complimentary things and here's the faster way to do it, here's how you can get a discount. Like, it gives you things you didn't expect to look for and make the experience great.