102. Q&A: Yrittäjyys, urahaaveet ja oman näköinen elämä

24 Jun 2026 · 35 min
34:48

In this episode of the Uplevel podcast, host Sonja Hannus answers listener questions focused on entrepreneurship, career aspirations, and living a life aligned with personal values. She outlines her current primary goal of making her own business self‑sustaining, so she can work within her ‘zone of genius’ and delegate operational tasks to a small, capable team (including a remote colleague, Nina). Sonja emphasizes the importance of freedom and impact as core values that drive her entrepreneurial identity, describing how she seeks work that meaningfully improves others’ lives while preserving personal autonomy. She discusses the challenges that are rarely shown on social media: the constant self‑leadership, decision‑making across many roles, financial cash‑flow management, and the mental load of running a solo‑founded company. Sonja shares her professional background—from early retail jobs, through consulting at Accenture, to health‑focused roles at Four Sigma Foods and a coaching qualification (IIN) that shaped her expertise in hormone health. She reflects on work‑life integration as a mother, detailing daily routines, stress‑management practices, and the importance of clear boundaries to avoid burnout. Future aspirations include educating young people about hormone health, contributing to climate‑sustainability initiatives, and expanding her personal investing activities (including real‑estate). She also talks about the role of a recent coaching program in clarifying her business strategy, and recounts a personal anecdote about ‘manifesting’ her partner Anton, illustrating how intentional visualization can influence personal relationships. Throughout, Sonja balances a conversational, candid tone with an optimistic yet realistic sentiment, offering listeners both inspiration and a realistic picture of entrepreneurial life.

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