85: Handling the Curveballs Life Throws at You with Nicole DeBoom
8 Oct 2020 · 72 min
Nicole DeBoom, former pro triathlete and Skirt Sports founder, talks about winning Ironman Wisconsin in 2004, building her running skirt company from scratch, and the risky moment Amazon became her biggest customer. She also discusses her path to sobriety and eventually selling the business to preserve its legacy.
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Welcome to the Becoming Bulletproof podcast. I am your host, Tracy o'. Malley. I'm a mom to millennials, an author, Enneagram expert and multi million dollar entrepreneur, and master performance and business coach. I've gone from rock bottom to building a bulletproof business and life. If you're looking for the unfiltered transparent truth and ethos, an extra kick in the ass, you will discover that here. Each week I'll be bringing you success stories of high level entrepreneurs as we discover how they became bulletproof and created their empire. You'll learn the story behind the glory along with Enneagram inspired truths so you can ignite your own purpose, profits and build your legacy. It's time for you to become bulletproof. Buckle up. Let's go.
Hello and welcome to another episode of the Becoming Bulletproof podcast. And this is going to feel like old home week for me. I kind of told my guests today that I am feeling lots of emotions and I've learned how not to stuff them. So who knows what's going to come out today? But this beautiful woman, empowerment guru, and I hate that word, but she is that and she's always been that. For me, she probably didn't even know it, but even back in the first grade, when I looked at her, I just saw greatness in her and hope and optimism and light. At a time in my life, even as a first grader, yes, you guys have heard me talk about my time as a first grader and in that part of my life and, you know, I sat across from this girl in grade school and then in high school and you know, here we are at the age of 48 years old, know, having a conversation about real life and, you know, I always felt like, oh my gosh, if I could just be like Nicole. Back then it was Molson. If I could just be like her, my life would be so much better. And little did I know that she, she and I had a lot more in common than I even imagined. And, you know, for her to be here today, and we're going to take you through her journey because it's amazing. And you know, like, this is the good part about social media. You know, there's not much great about it lately. But, you know, this is one of the beautiful part about social media is you can, like, watch how people that you've admired and really cared about shine their light and their gifts onto the world. And Nicole Daboom is who she is today, has been doing that for a long, long time. For me, back when I Was a little kid. And, you know, up until the age of 48, she's done this for millions of people. Now, today. So she is. You know, when I knew her, she was like, the swimmer and the runner, and it's no surprise to me that she became a triathlete and actually won the freaking ironman back in 2004. So that made you what, about 32, roughly? Yeah, I was like, all right. Like, I'm trying to. Try to do the math. In 1972, we can do math.
Yes.
Oh, barely, but we can do it. And you know what was cool about? And you guys, this is like, I know all of my little sporty Spice girls out there will appreciate this. Back in 2004, when she's running this Ironman and doing all the things, you know, she recognized, she got a glimpse of herself in the mirror, and she's like, you know what? Like, this shit is ugly that I have to wear. And she's like, you know what? I'm still a girl. I may be able to kick everybody's ass, but I'm still a freaking girl. And so she developed the very, very, very long before, you know, those bigger people that we know about today, she made the very, very first skirt sport, like the skirt, the running skirt. And the other companies have now taken and done that. But she was the very first. And she wore her prototype as she won the Ironman, which is really, really cool. She's also an amazing speaker. She graduated from Yale. Like, she's brilliant and amazing, and she's a wife and a mom and an amazing friend and somebody who just pours love and light into every person she touches. And she's got a story too. You know, you see the glory, but you don't know the story. And I was one of those, too, that Nicole Molson DA Boom. And thought, like, oh, it's all easy for her. And I'm here to tell you, nothing is ever as it seems. And we will tap into that, too, because things have taken quite the turn the last year for my friend and pretty much everybody else in the world. But it's how we handle the curve balls and how we really square up on those curveballs and knock them out of the park that really makes all the difference. So you guys are in for a treat today as I bring you my dear friend. Hello, Nicole Deboun.
Hello, Tracy o'. Malley, My favorite little first grade friend. Who was our teacher in first grade?
I don't know if you had the same teacher, but I had. Who was it? Ms. Lauer?
Oh, I remember. I think I had Ms. Worman.
Oh, she was cool, too.
They were like, yeah, so pretty. Wasn't she pretty?
She's so pretty.
I know. It's so crazy back at Elizabeth Ideary School back in Downers Grove, Illinois, where we grew up and, you know, two Midwest girls who, like, I used to. I remember just like, you were one of the girls that, you know, was so nice and had all the things that I thought I wanted for my life. And you were one of the only ones that I didn't have jealousy of, to be honest, with your envy, even, because you were just so kind. And it did come from such a genuine place, even back then. Like, I can. And I can honestly say that. And that is who you are. Like, even through stuff that you've been through. It's. It's so cool to see life and how it's gone for you. Even the hard stuff that we've talked about before in private and on your podcast, too. So let's take them all back to Downers Grove, Illinois, and what that was like growing up in that town.
Oh, gosh. You know, I actually have, like, really great, kind of soft, warm and fuzzy memories of much of it until probably the drinking years started.
But, you know, before that, it was just this great little place. You know, what I remember doing was sneaking out of the house, like, every single night in the summer and TPing people. I mean, I would go with, like, Mindy, who lived a block away. We would sleep in her shed. And I am almost certain that we got all the way up to your subdivision. Was it notting?
What was your Nottingham Lane? Yeah, ye.
We used to, you know, and I'm sure we TP'd you a few times, too. Like, it was kind of a thing we just did. It was, like, friendly. You didn't do it because you were mad. You did it because you wanted something fun and crazy to do. So maybe, you know, I still remember the feeling of being out in the middle of the night and really liking that thrill. Isn't that interesting, looking back on that? Because that is something I have sought throughout my life in different ways and sometimes in not so healthy ways.
Where do you think that comes from? Where do you think what was? I mean, we can always kind of look back and maybe connect the dots, but where do you think that need for seeking the thrill came from? Because it's different for everybody.
I feel that it is individual and internal. I don't know. That's my opinion, is that. Yeah, I'm not Sure. If you're like, is it nature or nurture, you know?
Yeah, I think it's kind of both. Yeah.
And, and maybe a little more nature for me. Like I was sort of born wanting to push limits and go all in. Right, right. Yeah. But I don't know, the thrills, they like, there are limits to like I'm not a jump out of an airplane's thrill, airplane, thrill seeking kind of girl, you know, just.
Let's just run Ironmans because you know, that's a lot easier than jumping out of an airplane.
But you know, doing Ironman is about suffering and pushing yourself to the edge. Right. But it's about the long, it's a long race. Like you're suffering for a really long time out there. It's not like a 30 second suffer and you know, you're scared and then you jump and you're done. Right.
Is there something about the suffering that you like?
I, I think maybe. I think it's not that I like the feeling of suffering, but I like knowing that on the other side of suffering can be something like better than you ever imagined.
You know, something that I have said and you might be able to relate even though it looks a little different for each of us, that even as the, as I know you have sobriety under your belt and I do too. It's really hard for me to grow without like the suffering and the push. And I know how to come back from suffering and sabotage and chaos and drama. And I know how far forward we can propel when we're in the suffering. And do you find that was the case for you? I mean, we can see this today, like on the other side of suffering. It's great, like even as an athlete we can see that. But then there's those unhealthy parts of our life where we tend to be in the suffering.
It almost sadly feels like it takes practice. Like the more just like anything, you know, like I'm going to use a sports analogy, like bonking. Right. So you're the first time you ever bonk. So bonk is that term you use when you're just going, going, going and all of a sudden you have no energy and you're like, I can't take one more step and you're laying on the ground, you bonked, you didn't eat enough, you didn't drink enough, you didn't pace yourself. Right. Like you just bonked and it hits you like a brick wall. And that's a learned thing. You actually have to bonk in order to figure out what the signs are when you're on the way to bonking to offset the bonk. You know what I mean?
That's such a life like metaphor too, for sure. My God, I've done enough bonking to have it figured out like I'm bonk.
Totally. Totally, yes. So like applying that to the idea of suffering, if you never suffer the first time you suffer, you don't have any perspective on it and it's just brutal. But the more sadly, the more suffering you do, the more you get comfortable. Or it's kind of a. Maybe it's just true. You gain a little more comfort in the suffering knowing that you will come out of it. Because I think that's the key. The first time you hit it, you're like, I don't even know if I'll ever get out of this. And then you do, and then next time it happens, you're like, okay, I know I'm going to get out of it. I just don't know when. I don't know how hard it's going to be. Right?
Yeah. And then there's comes this fine line with somebody like me and you because we're both, we got both got little addict brains in us that I started become addicted to that because I was like, well, I can be in that suffering because I know at least I'll.
Move forward after this.
And. And that's the only way I knew how to move forward. And you know, there's a fine line in the sabotaging to the suffering and the embracing the suffering. And really kind of taking an inventory is like, okay, what the hell am I doing right now? Am I like, am I doing this to it or am I like embodying this, this process? Right. Because then I could go into manipulation if I start to kind of manufacture suffering. I don't know if you do that.
No, you know, I don't, I don't.
It's a shit show. I don't want any part of it.
But no, but there is this like side topic of like drama and there are people I know and maybe sometimes I can enjoy a little bit of this that thrive when there's drama in their life. Right. So it's not necessarily suffering, but it's like there's always got to be a little drama so that you're not quite happy and settled, something weird is going on. And then I'm always like, God, am I creating that? Or is it just following me around at different points in my life? Interesting.
It is interesting. And I Know, for. For somebody like me who doesn't enjoy the feeling process all the time, that it's kind of, like.
It kind of keeps me, like, in check. Like, okay, at least I can still feel something. And I think that that kind of provides that sometimes. I don't know.
Absolutely. I mean, I do think that's probably true, but, you know, the suffering, this concept of suffering, I feel like you do start to get comfortable with it after a while, and that can be dangerous, too. Like, who wants to be comfortable in the world of suffering? Like, nobody. No one wants to be around people who are constantly suffering because their. Their energy is. It can suck your energy. All of it.
Absolutely. So you mentioned, like, things were awesome and soft and pretty, and then the drinking years came. Was that, like, in high school for you? Like, it was for me?
Yes, definitely. I think it was, like, sophomore, junior year.
Same. Yeah. Yeah.
So we were probably. Because we were in, like, concurrent. We were in, like, semicircles, you know, we were definitely friends, and our friends were friends, but we weren't. It wasn't like you and I were going out together the time, but I'm sure we went out together a few.
Times, but we'd end up at the same places all the time.
Sure, Exactly. So I probably had a very similar experience. And, you know, for me, the blackout part of drinking happened fairly early in my life and continued all the way through until I finally stopped drinking in my early 30s or mid-30s. And, you know, so when I look back on high school and even college.
College was about 10 times more extreme because of the freedom we had. But, you know, high school was where I was getting my feet wet in this, like, ability to truly let go and be the crazy girl and the fun girl, because I was so intense and extreme with my academics and my sports. So letting loose became really, really important to me. And that's when the identity started to form around being a good party girl and being, like, a big drinker, you know, is like, something you took pride in, which I find so freaking weird.
Oh, my God. I know. I loved that. I was like, I can drink anybody under the table. Like, it was an Olympic sport. And my God, like, seriously so embarrassing.
Thinking about acting that way. But that's just. I was that way, too. We were doing the same thing, you know?
I love that you said, like, you were the good girl.
The.
You were in my eyes, too. Like, you were the girl that got great grades and won everything that you touched, and everybody liked you. Like, there was not. There is not one Person ever that I've ever met that could ever say anything negative about you ever.
Maybe a couple of past boyfriends.
Well, I. I know it's like, did you meet me?
You don't know them, though, so that's fine.
Exactly. But you said something so, like. And for me, like, the drinking thing became a way of, like, I have to be on 247 in a different way than you. You had to be on 247.
For your achievements and being that identity, that maybe the seeking, the thrill in drinking was like your pressure release button, where my being on 247 for different reasons, most of it being at home, like, that was my off switch. And mine was blackout drinking from day one for the same reason. Because that first hit is like, oh, I don't feel so tightly wounded, which I'm sure you felt that too. And that first hit to your lips, and you feel it go down. You're like, I can exhale without, like, you know, feeling that. Was it like that for you in a different way, though?
Yes, definitely. And I think. I think you're right. Mine was the release from staring at a black line on the bottom of a swimming pool, from trying to ace the sat, like, being that super high achie, to being able to just completely let loose. And you know what fueled it was the attention from guys. So getting attention and feeling hot and, like, you know, feeling desired, I think that fueled it as well. And the problem for me is, like, you know, it's not like I'd have one drink and then I'd black out. It was like, you drink. As I got older, I really practiced this. I tried. I didn't want to be a blackout drinker. I wanted to be someone who could drink. So I really tried to, like, find the limit. It's like the bonking thing, right? I was, like, going up to the edge, and then the next morning, I'd be like, oop, went over the edge. Don't remember how to get here. You know, that whole thing. And I Sometimes I think back on it, and we have a genetic, you know, alcohol issues in our family on both sides of my. My family. And I wonder if that wasn't there, would. Would this, you know, like, would this just be like, hey, those were some fun and crazy years, but not like, hey, you. You went way overboard, and you're an alcoholic, and you're done forever, you know, we'll never know. But chances are that that played a part in it, too. Like, I was predisposed. And, Tracy, I will tell you, this is Interesting. You probably don't know this, but my mom went to rehab when I was in sixth grade. Lakeview? Yeah.
No way.
Yeah. So she just. My dad, like, never really even felt like she had a drinking issue, but she just, you know, she just had a point where she realized she was relying too much on looking forward to her drinks at night and she would take it overboard. And when she was younger, she did take it overboard, and it just, it proved to be a thing that if she didn't fix that, she couldn't do other things like work on her marriage or other things in her life. So she went and did rehab. And in sixth grade, I remember having to go be called out of class and go to the school counselor to talk about my mom. It was just so awkward and weird. Right? But what it did was the exact opposite of what I think the intention is. When counselors grab a child and tell them that they might have a higher risk of this potential issue in their life, it made me curious. So maybe as a freshman I was still like, I am never going to have a drink. But as soon as I got older and wanted to push boundaries, I was like, well, heck, yeah, it's a boundary I'm gonna try to push because I know it could be a problem. So now I'm more interested, right? So I think that's a. I don't know how to get around that. How would you get around that for a kid? You have to tell them, right?
And every kid is different. Like for some kids that absolutely will work. And for some like you, who are like an achiever and always pushing the limits, like, it was like, oh, we're off to the freaking races now. Let's roll, baby.
Yeah.
And for me, like, I don't want to ever be controlled, so somebody telling me I can't do something. Well, guess what?
Yeah, it's.
Get the popcorn. This shit's gonna be fun.
So, you know, you, you weren't just a good athlete, you were a great athlete. And obviously I think you were, what, junior Olympian in high school even?
Yeah. Yes, I did all the stuff. I made the Olympic trials when I was a sophomore, like in swimming and 100 meter breaststroke for anybody who's a swimmer out there. I was a 16 year old. I was the fifth fastest, fifth, you know, 15 year old who is, you know, on the way to get recruited college and swam some really fast breaststroke before I filled out, which happened late for me, which was like when I was 16, 17 years old. But yeah, I mean, that was my life.
Yeah.
I would wake up, my alarm was set in the summertime as a junior in high school. What kid as a junior does this? My alarm was set for 4:42. I got up, rolled right into my car, got to the pool. I was in the pool from 5 to 7am and then I lifeguarded from 8 to 4 at country clubs or something, you know. And then I went back from 4:30 to 7 and swam and then I ate dinner, went to bed and did it all again. I mean, that was my life.
And so you're doing that yet those were the years that you started blackout drinking. How do you do that? Like, and I used to be able to do crazy shit like hungover. I don't know how I could like that. I could never do that today. But how did you like keep functioning at that high level doing what you were doing?
Well, it's interesting because when I was actually training for something, I had a lot of discipline and was healthier and didn't party on the weekends. But when it was over, it was, it was crazy time, you know, I was all in. And I think, you know, your body gets used to the feeling when you wake up of being hungover and then you eat a big omelet and then, you know, you're craving cheese and salt or something and somehow we're young and our bodies don't, you know, get too, I don't know, damaged. But, but it's. I think it's when you get older and it's not nearly as sustainable and you feel it a lot worse.
God, thank God. Like, thank God I hit the wall because I don't even know what that would look like today.
But I mean.
Yeah. Isn't it crazy?
It is. And I just. When I stopped, it took me a while to be able to accept a new identity and. But one of the things I always felt grateful for was that I wok feeling physically good every day with a clear mind and I knew where I was from the night before.
Yeah. And for me it was like I didn't have anybody to apologize to for something I don't remember.
Yes.
Like the shame that came with that was like crippling a lot of the times. So you go on, you get recruited by all these colleges. You were like a 4.10 student, probably. What? Like, you were like brain, brains beyond brains and beauty and brawn. And you were all the things. And you ended up at Yale. Right. So what was that you said? The drinking picked up? The, the pressure, I'm sure, picked up like what's Nicole gonna do when this is all over? Right, because your idea was being an athlete.
Probably it was. And then being a party girl, that was second. But you're right, I was a great student, and I was really fortunate that I got recruited all over, and I chose Yale. Even though they don't give athletic scholarships, My dad went there, and I look back on it, and I'm like, God, I didn't take advantage of the academics. I mean, this is a freaking Ivy League, you know? I mean, these incredible professors would come in and I'd be like, where's the party? You know.
You should have come to asu.
It's a lot cheaper than a hell of a party school.
Totally. But, you know, I had. I really did have the full college experience. I developed amazing relationships. I was a swimmer. And, you know, I actually quit for one year to focus on partying. And then when I actually broke my femurs, I don't like this, that this stuff happened. So how the hell do you do. Yeah, it's so. It's this, like, push to be all in and driven. So I decided to stop swimming junior year. I had. You know, my times had kind of stabilized. I wasn't as fast as when I was 16. I was still fast, but it just. I don't know, I wasn't feeling it, and I wanted to just stop. I was burned out, right? So then I was doing a lot of partying and beer drinking, and I was like, well, I have to stay in shape. So I would just go run. And I would run like 5, 6, 7 mile runs all on the roads in New Haven. And then one day, my hips started hurting and I'm limping. And then I'd limp over to a party and drink some water. And then I'd. You know, the next day I'd get up and run again, laughing. But eventually, I could barely walk. So I went into the med center, and it's right before finals, junior year, and they took X rays, and they were like, you are. We're checking you in right now. You are going on bed rest. You are not allowed to walk for three weeks. If you do, your femurs might crack. And turns out I had a crack in the neck of one of the femurs and another crack right in the middle. It was like stress fractured because I had too much weight on my body from all the beer drinking. I was not healthy, and I was just pushing myself like any, you know, any good alcoholic athlete would. I was pushing those limits. So my finals from the hospital Bed and went home that summer and got healthy. Not. Not from drinking. I didn't see that yet, but I got healthy. And senior year, I went back and swam again and had a blast. And it was like I. I had to go through that kind of really sort of physical body, rock bottom. And after that, I respected my body a lot more.
But that was. I think that was important.
Oh, for sure. I love, like, for sure. I've had, you know, we've talked about my body, right. Rock bottom moments, and Although I wouldn't wish it on anyone, which I'm sure you wouldn't either, but it was probably one of the biggest gifts I've ever gotten because our body lets us know things before our brain and our heart can even catch up to things. But I think for achievers like you and I, we kind of just power through and push through and we're superheroes and fuck it, and we're just gonna keep going. And I think that humbling moment where our body is saying, get. Guess who's in charge here, partner? It's me. So you better, like, cool your jets a little bit. So you go and finish out at Yale. And most listening right now would think, oh, a Yale graduate and, you know, Olympian athlete and all the things. And what does Nicole go and do? I love this story.
I went and found a new sport. What was it prior to that?
I actually waited tables to figuring out.
What I needed to do.
Can you guys, can you imagine? I really want you to just wrap your brain around this right now. You get a. You get a diploma from Yale and you go into, like, I don't know.
What restaurant it was, but Bennigan's or something perfect.
Bennigan's. Oh, my God, it's perfect. And hand over your, like, little resume that says, I graduated from Yale and I'm here to serve you cocktails, and I freaking love it. And you. Actually, what I love about this is that was probably the most fun job you've ever had.
I love that job. It was great. It's funny. You might have seen my funny post recently. I waited tables on and off for a few years because I was really good at it.
I loved it, too.
It was so fun. I mean, for extroverted people who like to socialize, it can be a really rewarding job. And yeah, I was the employee of the month at Murphy's Bar and Grill in Boulder. And it's really funny because. But true to form, I didn't want to just be a server. I wanted to learn how to cook. And bartend and eventually assistant manage. Bartending might not have been the smartest thing in the world for me.
I did the same thing, all the same things, all the same.
So, yeah. And so what happened is, as I was trying to figure out what the heck to do next and feeling kind of shitty about myself because I had graduated from Yale and I didn't know what I was doing, I actually went to a therapist, really at that young age, right after college. And she said, nicole, you know, what you're feeling is normal. This sort of, like, lack of purpose and despondency. Like it's because you don't have a purpose right now. And that's okay, but let's help you try to find at least something so you can start to develop one. And she said, I want you to think about all the times in your life when you have felt the most alive, when you have been the happiest, like, truly in your core. And what all these notes and went home and I scribbled all these times for a few days and I kept staring at it. And what kept bubbling up was.
It was sort of a mantra that I created out of it. When my body is fit and strong, my mind is fitter and stronger, too. And I realized that my happiest, best times were when I. Fitness was a big part of my life, and I didn't let that go by the wayside. So that junior year in college, when I got really out of shape and gross and I didn't feel good about myself, I didn't feel like myself, I didn't feel like I was in my own body. So I realized whatever I did next was going to need to include the ability to pursue sports at some level. And I wasn't making the Olympics. There was no professional swimming for me. So that meant I went and found a new sport.
And you stumbled into the Iron man, of all things.
Just a quick walking shot.
Well, you know, earlier you mentioned that I was a runner, too. And I was a really good runner, really good one, and loved it. And I, in my head, I thought I would always try the sport of triathlon. So I had, at some point, I think in college maybe or junior high school, I had watched the Ironman Triathlon in Hawaii on tv. And there was this. This woman named Julie Moss, and it was like maybe the early 80s, and she was a college girl and she was doing this race, and it was a super dramatic coverage because out of nowhere she was winning the race. No one had ever heard of her. But as the race went on her body started to falter and she started to stumble. And by the last quarter mile of the race, she was falling. She was falling and she had crapped her pants and it was on TV and she was pushing to the limits and she was out of it. And people were standing right over her like, you can do it, you know, but you can't help someone or else they're DQ'd. She's like, screaming at her and she's crawling. And right before she gets to the finish line, another woman crosses ahead of her, so she doesn't even win. And, you know, I watched that and I. Instead of being like, oh, my God, that looks horrible, my mind said, oh, my God, that looks awesome. I totally want to do that someday. I want to push myself that hard. It's like that seed was planted that day. And I knew I would try this sport. I just didn't know what would come of it.
Right. And so you start to dabble in these triathlons and end up in the Ironman. And the one that you won wasn't your first one.
No, actually, that came to at the very end of my career. I didn't know it would be the end. I started racing right out of college. Had a fun side story where I met my husband on an airplane going to a race.
Such a great story.
It's so cool. I mean, who sits next to the cute guy on an airplane ever, ever, ever? And it just turns out that he was not only cute, he was going to be my soulmate and be there, be big person in my life. And I got lucky.
And he was a professional triathlete, too.
Yes. He was like a budding star. This was 1995. It was his first pro year. He was this. They would call him like, the golden boy or something. He was like a phenom. He was 24. I was 23. And I just turned to him and I was like, well, hello. It was like it was all over right then, right?
Love at first. Hello.
Oh, my God. Actually, what's really crazy, I might have to tell this, like, kind of risque story about what do. Yeah, let's. So. So the race we were going to was in Cancun. I mean.
Oh, yeah. Party.
Party.
And. And athletics.
Totally. So I was there way more for looking at boys and partying than actually doing the race. I was an amateur. I barely made it in. I was just like, like, cool, party. Let's see how long I can put off for the real world. And we, you know, Tim and I connected a little bit throughout the week because all the Americans were staying in the same hotel. It was like Team USA Hotel.
Right? Got it.
So the very last night, the pros did their race and all the Americans went to this bar called La Boom. I mean, stop it, stop it. I just found a photo of me going down the slide that started inside the bar and ended in the ocean. And then you get back out and go back in the bar. Anyway, we met at La Boom. We're doing shots, we're playing, we're having fun. So at like 10 o' clock or so, Tim and I find ourselves on the dance floor with other people. But we're dancing butt to butt while we're dancing with our other perspective hookups. And. And Tim leans over his shoulder and he's like, what's your room number? And he's like, I'm coming over later. And I was like, okay. And I tell my room member and we're like, see ya. And we go off and have hookups with our respective hookups. So the crazy part is this is like, I love it. Place I am in life right now is that I'm just feeling like things have to happen how they're gonna happen for sure. You cannot control this shit. So we go back, you know, I have my little hookup and I go back to my hotel room and I'm staying with another woman. You know, they pair you with a woman. And I open the door and they're like. She's like, get out. I'm hooking up. She's hooking up with this guy named Spider, and he had like a spider shaved into his head. I totally remember this. It's so funny. And so they're like, get out. It's our room. So I leave, and there's a couch on every floor right next to the elevator. So I lay down on the couch and I literally fall asleep. And a second later, someone's waking me. And I look up and it's Tim, Mr. Da Boom.
He.
It's four in the morning. He had gone. He had hooked up. Like, now I'm gonna go check out what that Nicole girl's doing. And he's not like a player, like, right? I was. He wasn't. But he goes to knock on her door and he's like, God, it's kind of late. I don't think I'm gonna gonna do it. And he goes back to the elevator and he sees me laying on the couch.
That is classic.
I go, it's you. And I was like, let's go, skinny Dip.
Oh, my God.
Ran down to the pier, skinny dipping in the morning, come up to the room, you know, have a little fun. And at the end of it, he's writing down his phone number, and I'm giving him my address so he can send me a postcard. Because this was 1995.
I know, right? I love it. So that was 25 years ago. You guys end up hooking up, but getting married and, you know, build this life of two pro athletes together. And that's a lot of energy in one space, for sure.
Oh, yeah. And, you know, I was a great athlete, but he. I was a better swimmer, for sure. No one can dispute that. I'm the swimmer. But he was. He was the guy in triathlon. He was. For a decade, he was the top name, and he. He won the Hawaii Ironman. He won the championship twice. And I was like a top 10, top 15 kind of girl. So really good and in the money, but, you know, it was about him. Our whole triathlon life really revolved around Tim's success and making sure he was set up for success. And I was sort of along for the ride. I had my own goals, and I was driven. But I do. Looking back, you know, there's probably a little resentment.
Sure.
Yeah. And it's. It's hard because, you know, in marriages and partnerships, you're kind of. It's hard for both people to be going gung ho at the exact same time. It's actually maybe not that healthy, but. So he was the focus. And in December. So In December of 2003, I had this epiphany run and this idea to start a clothing line, as you mentioned earlier, and refined it to the running skirt, something no one had ever done. And I was still racing, so I wore it at the 2004 Ironman Wisconsin. And the goal was to cover my butt on the run. And I covered my butt on the run and just had this, like, magical energy that day and won the race wearing that prototype. And it was like, boom. Next chapter. Let's go.
I have goosebumps all over because I can see it wasn't like an orange or yellowy kind of skirt. It was so cute.
Yes.
It's so adorable. And you can feel like the superpowers in it. It was like a magic cape, like a superwoman cape in that skirt. And you did revolutionize athletic wear like that because it is so cute. It is great to be Sporty Spice, but also. And be edgy, but with a little flirty sexy to it. And that is what that clothing line did. And I love that it was your thing too. Like, you were able to still be Sporty Spice over here and Mr. Da Boom could be like Mr. Iron Man. And Nicole could use like. Like you said all these dots were all of a sudden being connected from being that, that athlete, swimmer in high school, the party girl even. I mean, those skirts were like, party in the back. Right? Like, it's. It's so fun. So freaking fun. And. And the education, because you're a brilliant woman on top of it. And to build a business like that and something that is like consumer packaged goods and you're like retail and clothing and like, it's a good idea to throw a prototype together, but it's a whole nother thing to run an organization and a business for 16 years.
Yes. And I think what's cool about you is you appreciate all sides of this. You know, you get it. And it's funny, a lot of people along the way would just. I'd run into some of the go, oh, are you still doing that skirt thing? And at the beginning, I used to be like, oh, it's not a skirt thing. It's like, we're making a lot of money and a lot of skirts. And my ego was really big at the beginning too, because I got a lot of accolades. This is when I was still drinking.
But I get it.
My ego is not so big anymore. But. But eventually, even people say that today. And I don't. There's no. I don't have an emotion around that. The way people look at you and your identity and no one means anything in a bad way.
No, it.
But your point is, by saying that, it feels like. It doesn't seem like it was that big a deal, but it was a big deal. It was a big deal to me. It was a big deal to the. All these people and women that I employed and the community I built and, you know, the relationships we've had along the way. And I am so grateful for it. And I sit here and I still can't believe it's over. It's been two weeks since I, like, sort of ended, but at the end, the finish line turned into a baton pass at the end.
You know, I love that analogy that you've used in talking about it. And I want you to. To know, and you and I have had chats about this and where we actually physically saw each other was at one of your community driven races that I like. It was in my first year of sobriety. That or that or the tail. It Actually was the tail end of my drinking, that it was my thing, like I'm still going to be healthy and all these things, but, you know, I ran for the beer at the end. But it was at the skirt chaser races that it really fueled a different kind of sporting for me too, and athleticism for me. But it was the community that you built. And those races were hands down, I've done hundreds of them. The skirt chasers were always my favorite and I would bring people to them and I was sad when they got discontinued and all of that. But you did build a community and you did build a revolution that came from that, that cute little skirt thing that people used to say. But it was a true business and it was a revolutionary thing that you created that before the big guys came and started doing it. And I admire that so much. And, you know, I don't know, like, for, for those of us that we're all experiencing 2020, and we all thought 2020, like, yeah, the year, the big vision and all the thing. And, and boy, it didn't like discriminate against any of us in the effects, the perspective, the shifts that would happen. I know January 1st, you probably never saw this coming for what would happen with skirt sports. Maybe you did. I don't know if that was part of the plan all along or not. But when you've built something so solid for 16 years and to have circumstances completely out of your control kind of alter what that looks like moving forward, how does somebody like you handle that? When you have not just you and your family, but employees and customers and people that love what you've built one.
Mile at a time, just like one day at a time. I mean.
You'Re right. I did not expect skirt sports to end this year or change hands, which is the best possible scenario that could have happened.
But it was meant to be. You know, I think back on it. Everything has a life cycle. We as humans have a life cycle. Businesses have a life cycle. Skirt sports had an incredible life cycle under my vision and leadership. I went through so many experiences while running that company that were huge growth experiences.
You got sober, you had a child.
Those were the two biggies.
Yeah. I mean, those are huge, life changing things.
Yep. And they. And so they change a little bit of your identity, you know, each step of the way. And for me, the other thing, just from like an insider business perspective, I took investors money and these were my friends and family, you know, some of them.
And I have always felt such a responsibility and obligation to give them this Amazing return. And so what I was trying to do, and by doing that, I would give myself an amazing return, which I felt was due because I really worked hard and built something cool. But stuff happens. And probably starting about five years ago, so I had my daughter eight years ago, and, well, if we back up, I got sober a couple years into the business. It just was. It was not a positive thing to be drinking like I was in college. And what I realized and what put me over the edge on getting sober was that I would abuse alcohol when I was feeling less secure or happy with other important things in my life. And often that was my marriage. And so when I was not happy with me and Tim, I would let loose. Alcohol would play a role in it. I would make bad decisions, you know, and there was a day when I, you know, you just push it hard. And Tim really helped me. He was not going to give up on us, and I wanted to give up on us. You know, I was done. And he just said, can you please stop drinking? And let's try working on this. And I'll tell you, what I said in my head was, okay, sure, I'll stop drinking. Just so that I can say I actually tried everything. So that when our marriage doesn't work and I can leave, like, finally leave feeling good about leaving, I can say I tried everything. But the truth is, I quit drinking, I got healthy, and about six months later, I woke up every day telling myself, I want to be in this marriage. And I. I didn't believe it. And about six months after that, I remember waking up and telling myself, I want to be in this marriage. And then I expected the whole, like, no, you don't. You're just pushing it, you know, do the fake work. But I realized, like, actually I do want to be in this marriage. I want to see who this guy really is. I want to see who I can be sober with this guy. So, like, these are big things to happen while you're still running a growing business and you're the CEO and owner.
Big deal.
I know. So, you know, then I had my daughter, and years later, and I never worked the same again. And I think ever since I had her, I always was looking for something a little more and a little different. And skirt was so important to me, but never quite as fulfilling on the business end. So, you know, the last few years, I've been really wanting to sell the business. Not because I don't. Didn't love it. I wanted to find a great buyer for the business who could continue this Legacy. But it just always felt like the numbers weren't right, the time wasn't right, we wouldn't get what we thought we wanted. And then something happened last year that really put us in a tailspin. It was about this time last year. And I can share it if you want.
Yeah, I'm sure it'll help people if you're okay sharing it.
Yeah, Yeah, I am now. Then I wasn't, because I wasn't sure, like, how much damage it might do. But, you know, as a business, we had one. We were pretty diversified in every way. Manufacturing, sales, etc. But we had one customer that was too big, and if something bad happened with that customer, it could sink us. And that customer was Amazon. And they are a freaking beast. And the way we did business with them was the way we'd been doing business with them for about eight years or so. And there's no reason that they would change the way they did business. But we were actually getting ready to put the company up for sale. We'd had three amazing years. It was like, July 31st, on August 1st, we're going to put the company out there and see who wants to buy it. And on July 30th first, we had to do one more thing. We had to finalize our Amazon forecast for the year. And we went to them and we're like, all right, we've got all the product you ordered for fall. Here's your commitment. Everything normal. Like, normal working operation. And they said, actually, we're not going to take it. And we were like, wait, what? It's sitting in the warehouse like, you've taken it for eight years. Like, why is this different? Like, do we have any legal recourse? This is Amazon. Like, you don't have recourse. And they were just like, yeah, we're going to change the way we work with you. You're going to. We need you to do this now instead. And it was basically starting over, and it was just under a half million dollars of product. And we went from a forecast of being profitable in six figures to a forecast of losing two or three hundred thousand dollars. And you can't go to market and sell a business that's in a tailspin. And I was like, why is this happening? Like, it happened a few years ago. Like, this is really bad. We've never lost that kind of money. And I woke up the day after, like, August 2nd, realizing, like, this is happening. My head is in this weird, circular, negative thought cycle that it never goes to. I don't Even know how to deal with it. And a twitch appears in my thigh. When do you ever get a twitch in your thigh? Like, never. It's in your eye or, like, your neck or something. And that twitch didn't go away for three months. Every day I would look down, I'm like, it's twitching still, you know? And I just. I didn't sleep. I didn't know what to do. And I try. Honestly, it was a very trying time for me. I didn't know how to handle the thought that I could lose everything. I could have a bank chasing me for a decade. After the lovely honor of spending 15 years building this great business, now it's all blown. I didn't know what to do about, like, the Amazon recourse. There's really nothing. I didn't know how to write the ship. And.
Finally, I just gained a little more perspective. I think what happened is I would wake up in the morning and my thoughts would be doing. Or in the middle of the night, right? Wake up to pee. And then I would lay down and my head would just say, the bank's gonna come after me. What happens if the bank comes after me? I don't know how to get. I'm gonna owe all this money. I don't. I'm gonna lose my house. I'm gonna lose my marriage. Like, it just. I would wake up and I would write. And when I would get that out on my little Google Doc, it went away. It stopped. My head, stopped those thoughts. And enough days of that made me realize, like, okay, this is a new level of discomfort you have not lived in before. It's different than discomfort you've had. It has different, possible, you know, possible results or consequences. And eventually I just got comfortable in that level of discomfort, and I started to go again, one mile at a time. So what am I going to do?
I'm so glad that you shared that, because I've lived through one customer having 85% of my business without warning go away overnight. And being 10 years ago, I was in that, and I was newly divorced and all this shit and the same things. And I know, especially with what's happened this year, like, that prepared you for 2020.
Like, no shit, Tracy. I got through 19. Me, too. Damn it. We were like, the ship is sinking. Bail. Like, all we did in 2019 was bail. And 2020 hit. And I was like, thank God finally over 2020 is going to be amazing. That was the thought.
Hold my beer, right?
Totally. Shit.
I know. Same here. But it was preparing you for what was to come. And I know 2019 for me, was the hardest year of my life as well, and prepared me for this one and what was next? Because I, too, my friend, have felt like there is a deeper calling. But, you know, these. These safe places and beautiful things we built, which are amazing and help a lot of people, and it's great. And you also know, like, I do, there was more. And we almost feel guilty for knowing that there's more and thinking that we should get more or go after more. When we have this great life and we're 48 and shit, like, what the hell are we doing? Like, we should just be happy. But when we are called to do more, like, if we don't do it, like, the universe will come and say, guess what? What Time to put the lace up. Lace up, put the gear on, because we're going head to head. And I think that's what happened for you, for me, for so many, if we choose to look at it like that. And thank God we both do. So 2020 happens, and now you're in a bigger pickle.
Oh, yeah. Because totally, like, 2020 happened, and a healthy business is in trouble in 2020. We weren't healthy. We were like, okay, I'm in my head. I'm like, I guess I'm gonna write the ship again.
I know.
Then I'm gonna go three more years, and then I'm gonna try to get profitable again, you know? Or I was like, let's at least get through this. But when. When sales spiked or they dropped for, like, two months. I mean, a lot of companies are doing fine, but nobody, unless you're like, zoom or, you know, some of these companies, nobody's really doing great.
So I just. I saw it. I saw the wall, and there was still time to get out, pay off our debts, and maybe have a little money left on the other side. And I thought I finally made the decision. On May 1, we officially started what we called our finish line sale. Loved it. And we were like, this could be the end. It might be the end, it might not. We might get a new buyer. We don't know. But let's just pretend it's the end. We have to sell every single unit. We had $700,000 of inventory in our warehouse.
It was crazy.
So crazy. So on the very first day that we launched that sale, I'm just going to give you a couple numbers for, like, reference. But our number, our best online sales day prior to this was probably like, $60,000 in one day. Like, that was Amazing. Just, like, all hands on deck. You're filling orders for, like, a week. So the first day that we did our finish line sale, we did $225,000.
Oh, my gosh.
And I was like, why are we selling?
Do you want to know why? Because you have built such a strong, solid, loyalty driven people who love you, and we wanted to support you, like, absolutely. Like, this is not what any of us would have wanted for you or this beautiful company and beautiful legacy that you built. But that's why you sold that. That's why you did. I hope you know that.
It makes. It warms my heart so much. Honestly, one of the things that did get me through the end of 2019 was when I decided I would hold it all in and I would publicly share with my community in a way that felt safe what was happening.
And it was beautiful.
I had to do it, Tracy. And we don't walk this world alone. And when we. When we walk the world alone, we suffer more.
Totally.
And honestly, it was like a thousand hands on my back the whole way. Literally, people were like, I got your back.
Totally.
You were one of them. You know, I mean, we don't want bad things to happen to people who are trying really hard to do good. And I'm just so glad that. That. That is what bubbled to the surface, that people weren't like, oh, well, she was a mess. Good. Good thing she's going out of business. People were like, oh, I'm heartbroken for you. You know, it was just amazing. And I felt like a huge failure for. You know, I still struggle with this concept, but in some ways, I didn't succeed. Like, I didn't have that huge, you know, financial windfall at the end. But I started reading these tributes. People started literally writing tributes. I was like, this is like a memorial. Like, why don't we do this more for people while they're still alive? And I just realized that I did help a lot of people, and I still can help a lot of people. And I felt like it started changing in my mind from failure to success. And it was like I had to redefine what success was to me.
Well, it's a legacy, honey. It's a legacy that you have left and that you've passed the baton to. It's a legacy company. And I think back to 2013, when I actually did get sober and started doing what I was doing. I remember the first skirt chaser when I got sober that I brought, like, probably 15 people to, and it was all of their very first kind of 5k race ever. And what a powerful, amazing, like, to be part of that. That's what you built. Like, you built legacies. And people will never forget their first race ever. And the first time they get the medal and the beer at the end and. And the whole thing. And. And that's why it's so great.
So.
So you're thinking, May 1st, this could be the end. This could be the finish line. But as you kind of gave the spoiler. Spoiler alert. It wasn't the finish line. It was the passing of the baton. So. I know. It was like in the 11th hour even, wasn't it?
Oh, yeah, yeah. It was like, maybe after midnight, like.
So I.
It's funny, I. I just put the word out. Like, I actually publicly put a press release out. Skirt sports seeking new owner. Like, this is usually a private thing. All of a sudden, companies are bought. You don't know it was being worked on, but we had to put it out there because what did I have to lose by then? And, you know, we were going out of business. It's not like someone's going to buy us for a bunch of money. It was more like, now, let's see if we can find a really good fit. And I got this email. This is actually really hilarious, you know, because we can all relate or the most of us can relate to, like, being at times in our lives when we're really overwhelmed and we put off an email and we're like, oh, we'll get to that next week. And then it's like six months later, you're going through your old emails and you're like, maybe I should email that person. And then you're like, oh, God, that would be like insulting the email after six months. Well, I got an email from Sarah Ratzliff from the Zuma Women's Race series. I had emailed her in November. This was April. She's like, hey, Nicole, I'm just getting to this email. I'm thinking, God, what did she go through last year? I still want to do a crap promotion. I was like, you know, I don't want to do a cross promotion, but if you want to buy my company, let's talk. I mean, it was like a super funny, direct ask. And turns out she was having a big growth year herself in 2019, and she just was plowing out of her own haze. And when this opportunity came and we had an amazing rapport, right off the bat, it just felt right. So we worked on it throughout the summer. And the funny thing is that we, if you think of it as dating, we were like getting really serious, we're about to get engaged. And then honestly, I got another offer. No shit. Yeah. And it was a better financial offer by a lot. And I felt that it would possibly the wrong fit, but the right financial outcome, that would have made me a lot happier and my investors a lot happier. And I called Sarah and I said, I have a responsibility to pursue this.
And I said, I don't know how you feel. It's 30 days, I can't talk to you about business for 30 days. And she said, let me think about it. She got back to me that afternoon, she goes, I can't counter it, I can't put myself there, but I will be here on the other side if it doesn't work. And throughout that month, she would send me like a text a week just to kind of miss you. How's it going? You know? And turns out it was the wrong fit. It was not a good company. It was, it felt wrong because it was wrong. And I knew that when I make decisions based only on financial potential outcomes, they are not the right decisions. But I did it anyway.
And when I, on day 31, I called Sarah and she was like, oh my God, really? We're back on. I'm in. Let's do this. Ten days later, we signed our agreement. Done.
You know, you like to circle back to what you said in the very beginning. Even as an athlete, like you have always been somebody that plays the long game and looks to the long game. And even though like, and because you had so much responsibility and so many people depending on you, you had to look at that, but your heart always knew that the long end, the long game and it was Sarah and this fit that would be the better deal. So what does skirt sports now? It just happened like this last month.
Yeah.
What, two weeks ago?
Uh huh. Okay.
So what is skirt sports moving forward for those of us that love you and the company so much?
Oh my gosh. So Sarah's really cool. She owns a winner women's event series, so love it's cool. It's amazing. Destination races, really cute clothing now, like really great. It's all about happiness for women and empowerment for women and you know, all the good stuff. So she plans to continue the product line. She will be doing a pre order launch of a, like a special collection for this kind of winter because it takes a while to get things going and she's currently starting to plan the spring of 21. She's kind of stepping into where we had paused, and it's looking really good. She's listening to the customers, to the ambassadors. She's pushing herself out of her comfort zone. She's doing all the things that you need when you're starting again. And she's fueled by excitement. She is. And she's a positive person. I'm just. I'm so grateful to be like, I feel like I could be her agent now. You know, like, I love the ability to champion other women. It makes me happy. It's where I'm gonna land.
Girl, that is exactly where you're gonna land. And, you know, even though, like three years ago when you were kind of getting ready to do this and Amazon came and, you know, developed or, you know.
Yeah.
Delivered a blow upside your head to kind of put the pause on that, I think that the last few years here and having to go through these things.
Have really prepared you because you were meant to. To empower women. You were empowering this little girl back in the first grade and you didn't even know it. And I think that it's hard when we're going through things, and I know there's so many listening right now. It's hard to see the beauty in the hard times and the challenges and all of that and the struggle. But, my friend, you were destined to be all over the world sharing not just the skirt sports story, but the story of resilience and humility and grace and.
All the things that you are and were back in the first grade to me. And I'm so honored to watch this from this view today as a 48 year old now, not a 6 year old or 7 year old or whatever the hell we are in first grade. But I'm excited to see not only where skirt sports goes because I have been a customer God for almost a decade and love the product, but I'm more excited to see what you get to do and the millions of other people you get to help through your voice, not just through, you know, the superhero skirts that you put on our butts.
You know, Traci, I think what one of the big things, if we circle back to an earlier topic is that the last six months to a year has really taught me to that sometimes it's okay to just float in the water, not try to go forward. You know, you got to be comfortable as the water's sort of like whipping around, and sometimes you got to turn into it instead of trying to ride a wave out of it, like, just let it take you where it's going to take you, then you're going to have some time to work really hard and then you got to sit there and let it take you again. And that's really how I've kind of felt. I feel like I'm there right now. I'm still riding this sort of. I'm on a little bit more of a mellow wave today. I have a kind of a fun closing story of skirt. Do you want to hear it?
Oh, for sure, for sure.
So, you know, the very last week we basically had to finally just decide to give an end date to selling all of the rest of our product. And I knew this deal was going to go through with Sarah and I was like, I do not want to be selling, you know, single skirts out of my garage for months. Let's just end it. So we marked everything down to like 4:99 and it was six days left. I said, I'm going to end on August 16th. It's a Sunday, be done on that day. I was going to go jump in the car and go to this town called Steamboat Springs and spend a week there. So we start the week, I thought we had like 300 units of inventory. Turns out we had 750. And they were mostly economic. Extra small black one piece swimsuits. Like not easy things to sell. How many 750 extra small people who've already been buying from us for months are going to buy these things? So the week starts and we're selling it and I realize as we get toward the end of the week that we're going to sell it all. And it was the night before August 6th, you know, the night before. And I counted our inventory. We had 28 units left.
And I just knew that Sunday would be the last day. So I hit send on the email on Sunday morning at 9 o' clock and by 11 o' clock the last unit sold and it was done. Wow. It was a weird feeling because there wasn't much I was doing then I was literally like pressing send on an email, right? And I emailed the very last customer and she got right back to me. I said, thank you. I want you to know you just bought our very last one piece swimsuit. Congratulations. And she said, I want you to know I've been wearing your products for 14 years and they're amazing and I hope there's a future, you know, a positive future ahead. And it was a perfect person, right? Perfect. So, so at noon one hour later, we packed up our family and we got in the car and we went to Steamboat. It's a three hour drive. We had put an offer on a house in Steamboat a few weeks before and we didn't get it. We had lost it. We were bummed. We loved the house, was beautiful. It has a cool story. Great. Perfect for us. And we had a backup offer on the house. So as we're driving there, halfway through the drive, I get a phone call from my realtor and she says, nicole, are you ready? The other offer fell through. You guys are in. You got the home.
No way.
And we were like, wait a minute. We had to sell the very last unit. We had to have everything lined up. I had to be free and open. Our family had to be ready. And boom, we're moving. So from one minute to the next, I closed Skirt Sports, and the next chapter opened up for me. It happened that way.
You know, that is amazing. And I'm not even remotely surprised because, I mean, we've got enough wisdom under our belts now, my friend, that we have seen proof. And when one door closes, another one opens. And it's usually the door that is to lead us to the next part of the journey. And I am so grateful for our conversation today. I hope you know how many people you are going to help today and beyond when this episode gets played over and over and over again. And I'm so grateful for you and the role you've played in my life all along, even when you didn't know you were. But where can people find you? I know that you have a podcast, the Run this World podcast. And people are going to want to know, like, what's next? So how do they find you? How do they get some of Nicole the boom in their life?
Well, I love this. Thank you. Well, first of all, definitely keep checking out Skirt Sports because it's kind of. It's got a new life ahead and it's going be to. To be awesome. I have my own website, nicoleteboom.com and the only thing I update on it right now, podcast. Because my podcast is so much fun. And the reason they need to listen to it is because you've been on it. I was the amazing Tracy o', Malley, told the most incredible story. And to be honest, I need to have you on again because your chapters just keep coming right? So we're going to do that. So definitely check it out. It's called Run this World with Nicole debum. You can find it on all the places you find podcasts or my website. And to be honest, I don't know What I'm doing next and what I really want to do is just connect and celebrate women and people in general. And that is what I want to do. And the only way I'm going to get there is by having a lot of support at my back. So I hope that your amazing community, who I know is a reflection of of you, might find fun and value and entertainment in what I'm doing as well. And I would love to meet all of you and bring you into my fold, too.
Well, you all know that I only bring to you the people that I absolutely would take a bullet for. I mean, I really would. And I believe in this woman. So you will want to follow along on this journey because she is full of love and light and empowerment and greatness and joy. And so follow her on Facebook and Instagram. Nicole Daboom. Get on her email list because I'm sure, like, this will be like, get the popcorn. This is going to get fun for sure.
Yeah.
My friend, I love you. Thank you, thank you, thank you. I am so grateful for you and you guys. If you love this episode, please screenshot it, share it, tag us, Let us know what you think. Let us know how this story has helped you and inspired you and helped you actually take action and move the needle forward. And my friend, it's always a pleasure catching up with you. I love you.
I love you too. And I feel a little more bulletproof after today.
Thank you. Tracy, you are. You're amazing. Thank you for tuning in to the Becoming Bulletproof podcast. If you learned a thing or two from our show today, it would mean a lot to me if you shared it and tagged me so I can hear exactly what landed on your heart. This will help me to bring you even more episodes with the topics and guests you want. Please head over to itunes and leave an honest and loving five star review. If this made an impact on you, you can find me on Instagram at traceyomalley and I have tons of free resources for you@traceeomalley.com as always, if you are wanting to ignite your purpose, profits and build your legacy, it's time to to stand on the front line of your life and do the work. Let's become bulletproof.
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