EP264: How to Go From Chasing to Goal Line to Your True Soul Line with Danielle Langton (Enneagram 3)
28 Jul 2022 · 41 min
Danielle Langton, an Enneagram 3 entrepreneur, left corporate to build a business around what actually fulfills her instead of chasing titles and money. She walks through how to identify your skills, leverage your network, and shift from measuring success by external wins to internal alignment.
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Welcome to the Leadership Formula podcast, where you will learn the secret sauce behind achieving massive success. I'm your host, Tracy o', Malley, multimillion dollar entrepreneur, your Enneagram expert, master performance coach, and mom to millennials. Do you want deep, meaningful relationships to wake up every day with purpose and make money doing something you love? Well, you've landed in the right place. Every week, I will teach you how to get exactly what you want in life by strengthening your emotional intelligence. Using a combination of the Enneagram framework, live life coaching sessions, and real talk from yours truly, it's time to transform yourself into the ultimate leader of your life.
Let's do this thing.
Hey.
Hey.
Welcome back to another episode of the Leadership Formula podcast. You guys know I don't do many interviews because, quite honestly, I'm not bringing anybody that's shitty on my podcast, quite honestly. And I only want to bring you people that will actually help you, inspire you, help you make moves. You know, we're not here just for inspirational entertainment. We are all about getting shit done. Done and stepping into the ultimate leader that you are in your life, the calling that's on your heart, and really just being authentic to who and what you were designed to be on this earthly journey that you have. And I can't wait to talk to this girl with you guys, because I met her. Gosh, Was it January?
Yeah, February.
We are in a Mastermind together. And, you know, I've been in this Mastermind game for quite some time, and I love it. Absolutely love it. And I haven't always loved everybody in it, quite honestly, but big shocker there, right, you guys? But when I met Danielle, we were paired up, you know, our first day in the Mastermind was this, like, competitive kind of team building thing, which I'm so grateful we do that, because you really get to see what people are made of when there's a little competition involved. And Danielle and I were put on the same team, and right away I was like, oh, shit, we're winning this thing. We're winning this thing. I could feel her three Enneagram, three energy, you know, because we had already kind of talked Enneagram language and we really assessed who was on our team. I think we had a couple threes, a couple twos. I was the eight. And I was like, okay, this could be really gnarly. And about halfway through, we were just fucking over it. We were like, this is lame. Like, seriously. Because we could see people, like, doing things kind of crazy, and we just kind of went with our natural gifts. In this. And it was really cool to watch her because, you know, as a three, you guys, we have a lot of three listeners. You know, you like to win at winning, but the real gift of the three is knowing when to pull back and when to accelerate. But a lot of threes just accelerate all the time. That's why they lead. You know, high levels of burnout, unfulfilling things. And it was really cool. This is what made me really like her even more, is watching a three kind of step back, you know, and I'm an eight and I like to win, but for different reasons. And I was stepping back too. And you know what, you guys, we fucking won. We killed it. And we thought for sure we were in last place by the end of it because we were just having a good old time. But the whole thing about that is we were being true to who we were in our healthiest form, right? And it's rare that you meet a young woman, she's only 34 years old, high level entrepreneur, like boss, beautiful, checks every damn box. And it's really cool to see most of you youngsters out there in your 30s and 20s that are really using the tools of personal development, not just to check a box, but to actually step into who you were meant to be. So I am very excited to introduce Danielle Langton to you guys. She is a high level entrepreneur, mastermind, runner. She's a genius in the digital marketing space and how to scale businesses. So. Hi honey, how are you?
I'm doing well. Thank you so much for having me and for that beautiful intro.
You're a boss. And I just. And, and you know, and not in a way where like the hashtag boss babe or the hashtag, you know, all that bullshit. Like she's like, you know, you got a boss when she doesn't have to declare it. Like, I'm all about those. Kind of like her energy speaks for itself. And you guys, I think you're going to take a lot from this conversation if you feel like this pressure to live up to something or to compare yourself to what's, what you should be doing out in the world. So my friend, I am excited to share you with the world. So let's kind of take em back. Where'd you grow up, first of all?
Pittsburgh, Pennsylvania.
Ah, I knew it. I love east coast girls for sure. And you know, as an enneagram3 how early in your life, you know, most threes come out of the womb kicking ass, I will say. And it's like how, how early in Your life. Did you recognize that, like, you see a goal, you hit a goal, and you really don't let much stand in your way?
That's such a good question. I feel like I had to be probably in maybe like, middle school or high school when I realized that just kind of what I wanted was a little bit different from what everybody else wanted, and I wasn't afraid to go after it or I wasn't really afraid if I wasn't truly qualified to do something, I'm like, well, I kind of have my mindset on that, so I'm going to go figure out how to do it. I'd probably say that was as early as, like. Yeah, probably around, like, high school.
And what happened? Like, did you ever not miss the mark or did you ever not hit the mark?
Oh, for sure. Oh, there was, like, plenty of, you know, competitive cheerleading tryouts, like, failures, that kind of stuff. There were college applications that, you know, I didn't get admitted to. There's definitely plenty of failures. Job applications. Absolutely.
So for an enneagram3, they don't like to kind of feel that. So, you know, you are the most willing to try things to go after it, especially if you think you've got a shot. Right. If you don't think you have a shot, a lot of times they won't do it. But what I find really fascinating about threes and where I used to kind of judge you guys before I knew, you know, because I can see, like, I can feel a three a mile away. Because if they. They don't hit it, they don't really sit around and feel it. The disappointment or the shame or the, like, God, I sucked at that.
Right.
Are you somebody that, like, if you miss the mark, you're like, just on to the next thing?
On to the next. Yeah.
Like, no time to feel that.
Roll onto the next.
So we talked earlier about, like, you know, see the goal, hit the goal, and you kind of climbed a ladder. I mean, you're only 34 years old, which I know a lot of, you're like, Only, like, yeah, you know, I could have had her. So let's just call it what it is. When you're in school and you're recognizing that you. You were a little different than everybody else, you wanted different things. What do you think it was that set you apart, that you weren't afraid to stand out? Threes are not afraid to stand out. In fact, you like to stand out.
Yeah, we, like, secretly like to stand out. I don't even know if I would Say, secretly. It depends. Like, I kind of need to, like, I. Depends on the situation.
Some are a little stealthy with it, but most, you can kind of feel it. It's like, I kind of dig it.
Yeah. And then we like to also pull back and be like, it's fine as long as we get recognition for some of it. I would say I'm like, thinking back to some, you know, corporate experiences in which I remember, you know, my first job right out of college was at the H.J. heinz company, so the ketchup company. And I remember thinking to myself, like, there is no way I'm going to work here for, like, 40 years and climb, like, take. Basically allow someone else to, like, dictate, like, when I get promoted or what projects I get to take on or, you know, anything. Basically dictate my future. And so I realized maybe then, too, that I'm like, I've got to figure something out here, because this, like, normal trajectory that I'm supposed to be on, that I feel like I'm supposed to be on, feels like I'm going to be on it forever. And as a three, I don't like things that aren't efficient and that aren't, like, speedy.
And so I feel like that was probably, like, a really pivotal moment in my life, is I'm at this career that I'm supposed to be like, oh, my God, this is it. I made it. And I'm like, I'm going to need it to be a little bit more and a little bit faster.
So sometimes I see threes, like, pick things that they know they would crush. When you were picking, like, a college major or a career path, was it dictated by what you enjoyed doing or what you knew you could kill or win or have, like, high recognition if you're looking back?
Yeah, I feel like looking back, it was probably more of what could I be the most successful at? Because I think, like, before I got to college, before I, like, went to college, I was like, I probably thought I was going to be a teacher. And then I learned, like, a little bit more about just, you know, what a teacher does and everything that goes into being an incredible teacher and all the amazing work that they do. And I kind of thought, well, how do I want to grow my career and what do I want to be known for and what are my aspirations? And so I think even before I got to college, I then made that shift into business and marketing. And so it was more for me, like, what could I be the most successful at that also allows me to grow the most, like, the most potential.
For me, you know, I think that what can I be most successful at is where I think, especially at your age as well, it's like, oh, shit, okay, yeah, I was successful at that. And, yeah, there was room for growth. And, yeah, this is boring, and I don't enjoy it, and it's like Groundhog Day. And, you know, I evaluate. Like, I know this is where threes and eights are very different, though, because I like to win, too, but for different reasons. I like to prove to the world like, I'm strong as fuck and you can't touch me and all those things. And I have found myself, like, just because we can doesn't mean we should. Right? Just because I can kick ass. And just because you can be successful doesn't mean that should be what we choose to do. Do you find that when you are determining what you're going to do that you usually pick things that are measurable? Like, success to you is something that's measurable?
Oh, yeah. Yes, I would say definitely measurable. And I think I'm as I, you know, learn and go through all these different experiences, I'm now learning that it. For me, I think it's always been. I've always sort of looked for things to measure it by, whether it's like, the amount of money, the number of people, like, that kind of recognition. And I think as I, like, get a little bit older and experience a little bit more, I'm starting to learn that it's more of a little bit of, like, a feeling that I'm chasing more so than always it being, like, a number or something that, like, truly can be measured.
When did that hit you? That instead of the goal line? Because I think three, specifically, they're. Goal line, goal line, goal line, goal line. And when did it shift to, like, wait a minute, I want to focus on the soul line a little bit.
Yeah. So like I mentioned, whenever I started my career, Fortune 500, then went to a tech startup that was, like, my true dream job. I was supporting, like, brands and retailers and working alongside, like, chief merchants with some of the coolest brands and traveling, and I had an awesome team and a title that I could only have dreamt of and money that I could have dreamt of, but I was so miserable. So by all other standards, it was extremely successful, but I was so miserable. But I was willing to, for the first time in my life, actually walk away from all of that. And so I feel like that was back in because it took me a Long time to eventually resign. So I would say that aha moment. And that sort of shift was back in 20, 18, 18.
Was it harder to walk away from the money or the title and the identity?
It was harder to walk away from the. That's such a good question. I'm like, both.
Yes.
And that's okay. It is because they kind of go hand in hand for sure.
Because part of me also believed that if I went into entrepreneurship and went after, like this true dream, that I knew I could make the money back right in the title. I think I had sort of learned that was like a check in the box that, you know, no one really cares about outside of corporate. Like, unless I go. Unless I'm going to go back and like, update my resume, which I'm never going to do.
Right.
So, yeah, I would say at the time, probably both. I think given, like my. My past, I would probably say walking away from, like, the money was probably like my bigger fear.
So the ego is something that's really, really powerful. And regardless if you're three and eight, whatever you are, the ego is, you know, it gets a bad rap a lot of times, but it actually is there to protect us sometimes. And we tend to use it a little dysfunctionally and protect ourselves in ways that maybe don't serve us. I know that although I'm not a title hungry person, I do like the Flex. I do like the power of the Flex. So when you walk away and you're left with no title and the paycheck isn't coming in anymore, what is the first thing you do? Do you sit with that? Probably not. Or do you have a plan that you're about to execute right away?
So as I was resigning from corporate, I already was tapping into relationships that I had had, like, previously. And I should note, before I even resigned for probably six months leading up to that, I told everybody and anybody that would listen that I was quitting my job and starting my own business. I had no idea what my business was, but I needed to tell people so that it would almost like hold me accountable to actually do it. But before I even resigned, I actually was in conversations and I would say within the first 30 days of resigning, I had signed my first. It was a $60,000 consulting contract. So I was already, like, had the wheels in motion before I left. And then that was probably confirmed. Yeah, like a month after I resigned.
I think that is really important to note because I think in this, you know, this land of social media and highlight reels and comparison and all of that shit. You know, I am somebody that happens to burn boats and it works very well for. Right. Without a plan, without a safety net. It's just where I tend to operate a little bit better. I don't recommend that for 95% of the people. Okay. So I'm just gonna preface that. But I see that happening a lot with some manipulative marketing and shitty coaches and mentors out there, that it's like, you must be in alignment with what you're doing, and if it isn't, then just fuck it and jump. I think it's really important to note what you did there. It's like, have a plan and a plan that you know you're going to execute and an accountability by putting it out there. Because what happens a lot of times, I'm sure you see this with the people that you end up working with in your masterminds and things like that is the shame, the regret, the identity crisis.
Yeah.
What would you like, let's say you're. Somebody's listening right now. And whether they're. They've. Because I'm going to ask you about this too, with your business, because you've pivoted a few times and tweaked it in the three years, which I think is really important, because just because you can crush it at one thing doesn't mean that your soul feels remotely fulfilled by that. And we will talk about that. But I have people listening right now that they've started a business that they could crush and they did, and they absolutely fucking hate it. Or they're in a cubicle or in the corner office and they hate it. What would be the top three things that you would tell that person to do? To start making steps towards what their calling is to be doing, at least for a season, you know, Because I'm sure you'll switch up in the next 30 years that you're in entrepreneur land for sure.
I think. And this is exactly kind of what I did as I was leaving is I thought, like, what do people come to me for? So I made a list of, like, what are some of the things that people, you know, if they're kind of like stuck or in a pinch or they need advice or what are people reaching out for? And I would just make that list. And it could be anything from, you know, it could be business related to, like, passion related. It didn't always. Like, that list can really include anything. And then I made another list of essentially anyone that I felt like I wanted to, like, reconnect with not knowing how I would ever use them in growing my business, but just honestly, to continue conversation. Something that's super important to me even before I started this business is just relationships. I think they're, like, the key to a lot of things in business. You know, whether it's just an introduction, but I just would make a list of people that I really thought that I could, like, tap into in some way. And then the third, I would say. I would say putting something out there and really getting clear on if you're going to start this business or you currently don't like what you're doing, really evaluate the type of people that you're serving. So you kind of mentioned this, but I have sort of, like, shifted, and I kind of revamp my business every year because I think I learned something new, and I'm not someone to just kind of sit in something and be like, yeah, that was okay. I'll just keep doing it. And the last iteration of this business was full, like, consulting. And what I needed to reevaluate was I love the consulting work, but I really needed to get really clear on who I wanted to do consulting work for. And so I think that's equally as important as, like, the type of work that you end up doing. It's, who are you actually serving or who are the people that you're going to be helping with your business? Because at the end of the day, that energy is right in front of you.
Well, we talked before we started recording about that thing, and, you know, the ego kind of comes in and, like, the reality that, like, yeah, I wanted a chill summer, and now it's like, oh, shit, okay. Because what we do in the summer shows up in the fall. And if we don't dabble a little bit or show up at least a little bit, things are going to go sideways on us. And I love that you were so transparent, I think so often, and I see it, and energetically, your energy doesn't have a poker face, right? And it's one of those things, like, you knew that you didn't want to do consulting with certain kinds of people, yet you threw it out there anyway. And what were the results?
It was crickets. It was essentially everything that I, like, put out there. And I was like, we're not. I'm not taking on individual clients. You know, I'm saving up my energy for, you know, this, this, and this. And then I'm like, it's late spring, and I'm like, oh, I should probably launch. I'm going to launch Taking on individual clients. And the universe was like, no, you're not. Yeah, you don't really want that.
You know, I had something similar to that. Like I wanted to do like, you know, corporate team, you know, workshops off sites and all that. And I was still kind of promoting like, hey, I'll do an individual session.
Which I do love doing.
But I really wanted most the bulk of my time to be doing that. And the same kind of thing happened. And sure enough, when I was putting that out there, it's like, listen lady, that's you get. March was scary for me. I was like, maybe I was a one hit wonder. Maybe I was a has been. Maybe I should just like retire on a beach and sell everything. And sure enough, you know, Google starts calling. You know, it's crazy how that happens. But let's say you've got somebody that's listening right now that like they got a roof over their head or they got children that they have to support.
Yeah.
Where? Because I mean, you have a household that has overhead and even though you're married, like you're a two income, you know, couple with a lifestyle.
Yeah.
So for that person that's like, yeah, but I still need to like put food on the table here. What is a good transition in that? And it's like, how bad do you really want it too? I think it comes to that. And I hate when people say that and they're like, I work my ass off.
But I mean, I always say I think one of the biggest success like metrics or something that you have to have like in your pocket as an entrepreneur is like how gritty are you? Like how scrappy are you willing to be? Because I think you were saying this earlier, Trace, but like there was no money coming in from like my parents or like, you know, there was no trust.
Yeah.
So like when I was deciding to like quit my job right after my husband and I got engaged, that was like a really big decision. And so it wasn't just up to me to see how long it would take me or see if I could figure it out. It's like, no, you're going to figure it out because you have to. And I think that's when I probably do the best work is like, well, your back's up against the wall. Like what are you going to do? Same thing this summer.
Yeah, I think most of us do. I was Talking to an enneagram9 yesterday where they can kind of be procrastinators and a little wishy washy, you know, with Taking action like you like the threes, the sevens and eights were like aggressive, assertive. Like, throw all the shit up at the wall and something will stick and we make it happen. Where some of the other Enneagram types maybe withdraw when, you know, things get a little hairy. And I mentioned like, that good is the enemy of great for a lot of us and the pressure that we need to put on ourselves can vary depending on who you are and how you're wired. How do you put pressure on yourself that is compassionate and kind? Because I think we all know how to pull out a whipping stick of shame or, you know, all the other things that we pull out. How do you compassionately put some pressure on yourself?
Yeah, it's like the perfect timing for that question too. I feel like in order for me to, you know, compassionately give myself like a little bit of pressure to like, move things forward, what works really well for my brain is like reminding myself like, of the things that I, like, am good at, the successes that I like, have had. So, like, when, like, it feels like the bottom is like falling out and you could totally go down, like that really dark. That really dark tunnel of maybe this is it. I was a one hit one. I was one hit wonder. And this isn't just going to work for me. So in order for me to motivate myself and get things moving again, I have to almost remind myself of, okay, it's really not all that bad. And look at all this amazing stuff that's happening with your clients and how you've grown your business over the last three years.
So for me, that's a little bit.
More motivating than like the whipping stick of shame.
How the hell did you get to this point?
Yeah, like, what are you going to.
Do to fix it?
Yeah, I know. Like, you know, when I was in March and I was freaking out or even like now, like, I'm starting to freak out because I'm really busy with, you know, these huge ass companies. I'm like, who the fuck am I to be doing this? Like, seriously, like, are they going to find out? Like, I really don't know what the hell I'm doing, Which is so false, by the way. But, you know, this is where the Enneagram is so, so helpful because, you know, each of us have this core fear and like, you have this core fear of not being the best, and I have this core fear of not being strong and all the things. And so when I catch myself in that, like, who the hell do I think I am? Kind of moment, because I know you all, whether you're a three, an eight, any of the Enneagram types, you have this who the hell do I think I am? Moment. And when you can meet yourself compassionately, and it's like, listen, you are not amazing because you're the best at what you do. You're amazing because you honor who you are and what you are meant to be doing here. And that does require grittiness and scrappiness. They're my two favorite qualities in any human being.
Me too.
I will work with anyone that is gritty and scrappy over the fluffy, polished up bullshit.
I will give you. Can I give you, like, a really.
Quick story about a gritty, scrappy person?
So yesterday, we get a knock at the door.
It's like, one of those things where.
My husband and I look at each.
Other and we're like, are you gonna.
Get it or am I gonna get it? Like, someone's at the door, you know? It's like, what are they gonna be selling? And so I was like, okay, you go. So he goes out there.
He's out there for, like, almost 15 minutes.
And I kept being like, do I need to go out and save him? Because if it were me. Because last week someone showed up, and I was like, yeah. Nope, we're busy. Thanks. Come back another time.
Girlfriend, you need the ring doorbell where it's got a camera on it.
We have that.
We have that.
We literally were standing behind the door.
And then my husband was like, okay, I'll go.
I'll go.
So he goes out there.
Out there for, like, way too long. And I'm like, maybe I should save him.
And he comes back in.
He's like, so and so is 24 years old. He just started this business. He's grown his business across, like, three.
Different counties, like, around us. Here's what he charges. Like, here's what he knows.
Here's the people he's pulled together on his team. He does, like, deep surface cleaning. And Matt, like, just kept saying, like, he's so determined and, like, scrappy. He was like, do we have anything he can do? Like, what can he do for us?
We're gonna hire him.
We're gonna hire him. He. It was. It was honestly, like, that level of just determination to go after, like, a.
Dream and knock on doors at 24 years old. Like, I don't care what you're selling, buddy. We're buying.
Like, we love it. And so, like, I think that that.
Type of personality is.
How do you. How do you Deal with the person. Because we all. We all see, like, the vision and the grand picture, right? And how we envision it's going to be. And, like, when we hit the light at that end of the tunnel, it's like we're kicking back on the beach chair and passive income's rolling in. We can show up if we want, but people want that end result, but they don't want to do what's required. With great reward comes great responsibility. And I think that's where that greediness and scrappiness come into play. How do you deal? And we've all. We've all had that little moment of entitlement. I have, too. Right. We're human. We're human beings. But how. And how would you direct somebody that maybe wants the end result but isn't really here for the whole journey and is, like, highly involved but has a high attachment to how it's going to go as well?
Right. I also think I'm gonna, like, add.
Another, like, if you've gotta be, like.
Scrapping, you've gotta be gritty. I also think you need to be, like, embrace failure and, like, iterations of, like, what you're doing. So that was, like, something no one.
Really talked to me about whenever I started my business.
Like, how many different times you can, like, you know, reinvent, like, what you're doing. And so I think if you're so attached to that, like, end goal and what you want to get to and, you know, you'll any. You'll do anything to get there, it's.
Like, I don't know, are you also.
That open to, like, failing and reinventing and changing things up? Because I think that's equally as important.
Miss the miracle. You miss a lot of miracles along the way if you aren't open to that.
And honestly, even back to, like, what you were experiencing in March, now what you're going through, I feel like those times in which we're like, oh, shit. Like, I feel like that's when we're, like, right on the edge to get to, like, that whatever it is down the road that is, like, our main, main goal, like, we kind of have to, like, live through. And I think it's how you handle the marches and how I handled, like, the summer to get us to that end goal. Like, did we just throw in the towel and we're like, well, you know, maybe we'll just go get another job?
Well, I was faced with, like, I, you know, my ego. This is where the ego tries to protect you. My ego was Saying to me, well, you know what? You could do that, you know, not only could you crush, but like, oh, my gosh, those people love you so much, and they love to stroke that big dick energy you got going on, so why don't you just ride that wave? And everything in my nervous system, my body was a big hell, no. And it's like, that's where the compassion came in. I was like, I know you're afraid of this next level. I know you are. Because it's going to require different versions of you and different parts of you that, you know, you keep under lock and key here at the compound, o'. Malley. And, like, this is what, like, you guys listening right now? You're faced with. It's like you're at the fork in the road and you have a choice. You do. We always have a choice. You know, I'm a single parent. I've always been, you know, the sole provider for over a decade. Like, it's all on me. You know, the landscaper, when he first came to my house, he's like, oh, my gosh, what does your husband do? I'm like, it's all me, motherfucker.
Next.
Like, you're not hired. Get out of here.
Get out.
Right? So I understand the pressure. I understand the responsibility. But you have a responsibility to step into that version of yourself, because that's where flow and that beautiful harmony of feminine and masculine energy where the creative and the assertiveness and all of it, and it's like, fuck, yes, in everything that you do. So you're about to be a mama in, like, 12 weeks.
That's it.
And my intuition, we were kind of chatting earlier. I'm like, I'm thinking you're going to be raising a fierce little girl. What's one thing that you want your child, whether it's a daughter or son, to know about you that isn't all the lights and the action that a three. Because you're going to give birth to a child that's different than you. I'm just going to tell you right now, you get what you need to learn the most for sure. So let's say you get this introverted little child that, you know, wants to just kind of go down the rabbit hole of YouTube all day. What are you going to tell them? There's nothing wrong with that, by the way, because YouTube's pretty awesome.
Yeah, you can learn a ton of stuff on there. Very educational. What would I tell them if that's what they wanted? If they were. If they were like, Interested and that's.
What they wanted to do.
Yeah. And like, they didn't care about, like, the finish line or sports or being, you know, the spotlight anywhere.
Yeah, I feel like it goes back to kind of, you know, what took.
Me 30 years to learn and just.
Really figuring out, like, what is that feeling of not even like, not success because we're talking about, like, you know, kids watching YouTube, but just what is that feeling of like, fulfillment and like, what makes you happy is so.
Can be so different for everyone.
And I think early on for me, it was not. It was, it was just black and white, you know, career win or not. Yeah, you win or you don't.
And I think that's really where I.
Would shift, especially as a mom, is like, what is that, like, feeling of like, fulfillment versus, like, what are you gonna.
What are you gonna achieve or what.
Are you gonna do or where are you gonna go to college? How much money are you gonna make? Yeah. So I think, like, allowing that path versus, like this race.
Yeah, it's cool because I'm more like race driven, you know, And I got like this free spirited, like, it's all about the journey and the adventure child, which I was like, I don't even know how you function. But she teaches me, like, more that visionary spirit. And of course I have like the compassionate helper who teaches me like, he's probably. And I keep telling him, like, he's owning this and planting this flag of like, I am the best number two of all time. Because he doesn't want to be like the CEO. He does not want to be the face of everything. But, like, you won't find a better number two. I'm like, own that. That is amazing. Like, that is a gift that is priceless. And he's taught me, like, it's so cool when I took off my way or the highway goggles. My leadership, not just in my home, but professionally and in friendship and partnership has gotten so much better. So I love the way that you operate and your gifts that you can teach others how to. Because the gift of the three, you guys are the best pace car of all time. Seriously. You're like, you have found this beautiful sweet spot of fulfillment plus the end zone. Like, you have the soul line and the goal line, like beautiful harmony, which is the goal for every three that I ever work with. So I love that. And you're the perfect kind of teacher to show others the way. So where can people find out? Because I know you have a mastermind that you're going to Be talking about, you know, in the fall, which if you know, you want to work alongside with her and like make that happen, definitely want to be a part of that. But you have something else that is pretty cool for maybe somebody who is in the cubicle or wants to pivot their business, but maybe the resources aren't like there or they're tiptoeing a little bit.
This goes back to basically what we.
Were talking about, like when we have.
Those quiet times in our business versus.
Throwing in the towel or just like keeping your eye on the goal and being like, you know what, believing, not so much like that you're going to get to that end goal, but more so believing like in yourself. Over the summer, even though it was quiet, I was introduced to this man with this marketing agency who just so happened to be the perfect person. It's so complimentary. His skill set versus what I do. So of course I'm the visionary, I'm the strategist. I can come up with the ideas all day long. What we're going to sell, what we're going to sell it for, who we're going to sell it to. And he, on the other hand, is like the, okay, let's actually build it. What's the website look like? What's the sales funnel look like? What does the opt in, what's the course look like? All of that and our. We were the universe connected us and we both decided that we wanted to serve more entrepreneurs in this space in a way in which you don't have to buy many different memberships, you don't have to buy all these different courses depending on where you are in your business. It's essentially you buy at one time, you have access to everything. And I've never seen anything in the online space that sort of combines the business strategy and the marketing stuff. And so we've essentially built out over 50 resources in total that will walk you through the business side of things and the marketing side of things, including like templates, videos, resources, all of that stuff. And so I'm so, so excited to finally have that come to life.
That is so important because I think that. And I'm a terrible marketer. I'm like the world's worst marketer, but I'm very business savvy. Right. And I think that most people have one or the other and I love that it's a done with you kind of program. It's not just like, here you go, good luck with that.
Right. That was what was so important to us and so not Only are you getting access to all of these resources. But Tyler and I, my business partner in this, we both know in order to be like the most successful in this, you really need that community and.
You really need that guidance no matter.
Where you are in your business. And so there is that aspect of it where you'll have access to us, to our teams in order to make sure that you are moving your business forward.
I think that's the key to anything because let's just be real like with anything even like enneagram or business or strategy or anything. You can Google the shit gts you can google that shit all day long. But having having the guides to take you through it and the way that they have this set up, it is probably the perfect thing for you that are trying to pivot or make the move. And you have everything and the right guidance to take you there. I think that that's really important. And they have a free webinar coming out next week. So what's that about?
Yeah, so on Monday, August 8th at 1:00pm Central Time, we are going to be going through five ways to increase revenue in your online business. And so we're going to be walking through just different ways you should be like, tracking your revenue, coming in different ways you should be driving traffic to your business, different ways you should be.
Spending your time in order to increase revenue.
Things that are, we hear constantly. Regardless of where you are in your business, we really want to break it down and show you exactly the resource that you can tap into in order to really help you move forward and get, get a little unstuck.
You know, unstuck is the key. And I often, you know, talk about, like, if you're kind of burying yourself in shame and you feel like, oh, who am I to be doing this? Like, you're going to be more secretive with your gifts and when you're more secretive, then you do stay stuck. So I love that you are throwing it all out there and showing people exactly. You know, we're all students in this and the world is changing so fast and business and entrepreneurship and everything changes so fast that we're all students every single day. We are. So there's no shame in this game at all. And you guys know, like, I don't shout out people unless I trust them with my life. And just know that I'm bringing Danielle here for all of you because I do trust that she is the perfect guide in this arena to take you on that journey. You guys can go to kylercreative.com forward/free5stepsworkshop. It's going to be on her Instagram bio by the time this episode drops at daniellengton. L A n G T O N girl. What else do you want to say to the people who maybe are like, yeah, I want to like, I have this big dream, but I'm still scared. What's the one thing you're going to say to them?
The one thing I'm going to say to them is literally no one is ever ready and no one is going to come and, like, save you. Like, no one ever is like, okay, I feel really ready. I'm going to do this and no one's going to come pull you out of that space.
Never. Never. And I think that, you know, one of the beautiful gifts of life and whether you're 20 or 50, like me, if we're really being honest and we really take a look at parts of our life when we weren't ready and we moved forward anyway, on the other side of that, we can see where the miracles happened and the growth and the aha, mom. And they're like, yeah, it had to happen that way for me to do that. So this is one of those, when the student is ready, the teacher appears. You guys definitely let Danielle lead you. She's amazing. My friend. I love you so, so much. What else? Where else can people find you, learn from you?
Yeah, you can on our website, Danielle Langton.com you can head on over to.
There and learn a little bit more.
And then we're most active on Instagram, so Aniellengton.
I love it, you guys. You know, I'm always here helping you, encouraging you, wanting you to step into that ultimate leader that you were always designed to be. And yeah, I can't wait to watch from the front row, all of you guys. Danielle, I love you. Thanks for showing up today.
Thank you, Trace. Love you too.
I'm so happy you enjoyed the Leadership Formula podcast. Please help us spread the word about this show by sharing it with a friend and leaving a written Apple podcast review. If you have any follow up questions to this episode, you can DM me directly on Instagram at traceyomalley. You can also find additional resources on my website@tracyomalley.com I'm excited to lead you.
Into the next level of your life, Sam.
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